Articles Tagged ‘IPG Mediabrands’
Matterkind goes with Samsung DSP
Fellow IPG agencies UM and Initiative will also have access to the added intelligence from the connected TV platform.
Kinesso and Matterkind round out leadership teams
Christy MacLeod, Erin Rhan and Michelle Primrose will be helping the two teams collaborate and deliver tech solutions in Canada.
Economic and societal uncertainty may dampen ad revenue momentum
Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.
Reprise hires a pair of new performance-focused VPs
Duncan Cameron and Jassim Ali join the agency’s leadership team.
IPG hits 11.5% organic growth in Q1
The holding company joins the ranks of its peers in citing data and tech integration for the strong performance.
UM takes RECMA’s top spot for Canadian agencies
OMD was the other Canadian agency to hit “dominant” status in the latest evaluation report.
Reddit partners with Mediabrands to expand ad opportunities
IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.
MAGNA and UM demystify the modern Twitch user
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.
Mediabrands hires first head of DEI
Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.
Canadian ad market to grow by 27% by end of the year
Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.
How Mediabrands is trying to lead the way on DEI
Executive-level buy-in and a three-pillar strategy not only aim to create internal change, but set an example for the industry at large.
IPG reports 19.8% organic growth in Q2
The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.
Magna forecasts healthy return to economic growth in Canada
Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.
Which agencies are most competitive in pitches?
The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.
