Articles Tagged ‘IPG Mediabrands’

sarahIvey

Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.

Coor-Light-Games

Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

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Mediabrands gets social with new division

Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.

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IPG Mediabrands predicts ad spend to slow in 2017

While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.

mattSallis

Matt Sallis joins Reprise Media

The former Catalyst Canada VP has joined the company as managing director.

mattRamella

Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.

narcosNetflix

Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.

noahVardon

Initiative Canada adds to senior client team

The agency has hired Noah Vardon as VP, client business partner.

Mat Baxter

Initiative names Mat Baxter global CEO

Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.

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The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

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ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.

In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.

bigBangFeb182016

CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.