Articles Tagged ‘IPG’
Reprise launches digital auditing platform
The platform will look at user experience, discoverability and overall quality of digital properties.
Mindshare out, UM in as Amex MAOR
The move signals the end of a 20-year relationship with GroupM agency Mindshare.
Graham Moysey on his first six months of agency life
The new IPG Mediabrands CEO on the group’s most recent acquisition, and why the industry should be ‘realistic’ about TV.
UM wins Home Depot Canada
The retailer previously worked with media agencies from the Denstu Aegis Network, a relationship dating back to 2015.
Touche, Omnicom top the latest RECMA report
Most agency families are trending up, according to the annual media shop ranking.
IPG acquires Acxiom Marketing Solutions
The deal, announced July 2, is valued at $2.3 billion.
Initiative wins global account for Revlon
Brands include its drugstore cosmetics brand, Almay, Mitchum, an array of fragrance brands and more.
Nathalie Dupont joins Media Experts
Dupont will take the TV reigns from industry veteran Carol Cummings.
Graham Moysey replacing Harvey Carroll at IPG Mediabrands
The former head of international at AOL officially takes over as CEO Feb. 12.
Dr. Oetker, Hershey donate to Fort McMurray via media barter
IPG’s Orion Canada had orchestrated the donation of the brands’ chocolate and pizza for embattled residents of the Albertan town through a media barter donation.
U.S. ad-tech co launches AdWave Canada
The company, run by U.S.-based AdsWizz, is a digital audio marketplace.
AOL Canada sells out Originals slate
Amplifi, IPG Mediabrands/UM Canada and Omnicom Media Group have all signed on as partners for the first set of Canadian shows to be produced by the company.
The new media partners
Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.
