Articles Tagged ‘Jim Kozak’
How to reach Canada’s eight million college football fans
With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.
With big events out, where does that leave sponsorship strategies?
From Pride, festivals and sports, there’s suddenly less on the table for activation. Two sponsorship experts share why they see the glass as half-full.
Mediacom hires VP of sports division
Jim Kozak joins the sports and entertainment team from Wasserman, where he was VP of properties and experience.
CBC reorganizes media solutions team
Mary Kreuk will lead the new team as executive director, multiplatform media sales and marketing.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
CBC plays holiday matchmaker
The pubcaster’s Media Solutions team is pairing brands with key scenes this festive season.
CBC/Radio-Canada restructures media solutions division
The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)
The sponsors behind the CBC’s Pan Am/Parapan Am push
Who has signed on to the games, and the CBC’s new app strategy.
The CBC adds to its sports marketing team
Mike Armstrong is making the jump from the client side, joining the pubcaster as its associate director of sports marketing.
The CBC marks an Olympic countdown
Jim Kozak, director of sales for the Olympics at the pubcaster tells MiC about plans to deal with the time difference between Canada and Russia as the CBC celebrates 100 days until the opening ceremony.
CBC signs first deal for Sochi 2014
The pubcaster has announced its first deal with Visa Canada for next year’s winter Olympic Games.
Kraft’s Jim Kozak joins CBC Revenue Group
The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.
