Articles Tagged ‘Kinetic’

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How one CPG giant used OOH tech to pivot after the initial outbreak

The OOH industry gathers to share its learnings from COVID, including one case study from Kinetic and Kruger.

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How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

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OOH traffic is increasing, but how does that translate to buying?

Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.

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How plans could shift depending on the IOC’s Tokyo decision

The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.

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Kinetic links brands to Canadian Olympians and fans in Japan

The OOH specializing agency has partnered with Japan’s Live Board in order to add the Olympic venue inventory to its Canadian DSP.

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Is OOH still relevant?

A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.

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Kinetic pairs with Big Digital to offer experiential

Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.

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Inside Kinetic, MiQ and Hivestack’s new DOOH tool

The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.

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Kinetic launches Canadian outpost

Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.

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Broadsign and OutMoove team up to simplify DOOH

The integrated platforms have already executed ad buys for Foodora and Kinetic.

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Rouge Media hires former Kinetic CEO Steve Ridley

The OOH company’s new chief partnership officer brings agency experience to a company looking for further expansion.