Articles Tagged ‘Lg2’
Theatre de Quat’Sous promotes off the stage
The Montreal-based theatre aims to expand its audience with a new multi-platform campaign.
Allegra’s resourceful use of OOH
The antihistamine brand has placed wild postings in Montreal with creative that uses the medium to demonstrate allergy misfortunes.
Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.
Spotted! Quebec City Magic Festival distorts the truth
To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.
Quebec Auto Insurance Corp buckles up to stay alive
Using restobars to get its message across to young adults, the government is campaigning for more drivers to strap in.
Loto-Quebec blings it on
Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.
Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
Canada lands 14 shortlist nominations in the Cannes Film category
BBDO leads the pack with three spots, while John St., Dare, Taxi and Lg2 are among the other agencies with shots at Lions.
Canada picks up 30 shortlist mentions
Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.
Carte Blanche winners announced
Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.
Allegra finds a point of differentiation
The brand is changing creative gears with a new campaign that uses digital OOH to provide easy placement during peak allergy seasons.
Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
Bell gets chattier
The company has expanded its “Let’s Talk” campaign with an increased online presence.
Realtors put DIY-ers to the test
The Greater Montreal Real Estate Board has created a microsite that questions unlicensed property buyers and sellers.
