Articles Tagged ‘McDonald’s Canada’

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McDonald’s Canada creates movie magic

The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.

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McDonald’s Canada launches new meatless options

The QSR is adding two new meat-free McWraps to its menu following customer feedback.

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McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.

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Ontario catches the McLobster

McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.

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McDonald’s targets night owls and early birds

The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.

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McDonald’s Canada gets romantic

The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.

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Canada in Cannes: talking transparency with McDonald’s

McDonald’s Canada’s Joel Yashinsky discusses the “Our Food. Your Questions.” campaign and lessons learned about the importance of brand openness.

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Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.

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Future Flash: transparency and overstated revolutions

McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

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McDonald’s speaks candidly

The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.

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McDonald’s Canada employees boast twinkle toes

The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.

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McDonald’s Canada unites strangers

The QSR has launched a TV campaign starring real people, which hopes to take “I’m lovin’ it” to the next level.

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McDonald’s answers consumer questions

The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.

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Spotted! McDonald’s Canada gets reflective

The QSR has launched a Vancouver billboard which is only visible at night.