Articles Tagged ‘McDonald’s Canada’

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Governments move up in Toronto and Montreal: Media Monitors

McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.

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McDonald’s buys big in Toronto and Montreal: Media Monitors

The QSR and government categories also dominate the airwaves in the two markets.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.

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CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

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Spotted! McDonald’s gets benched

To celebrate its “McDelivery Day,” the chain opened up a series of pop-up benches in urban areas.

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McDonald’s amps up year two of fry day celebrations

#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.

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Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

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McDonald’s goes digital for National French Fry Day

Canada’s first promoted Periscope and influencer-led T-shirt giveaways were part of the QSR’s one-day campaign.

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Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

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Spotted! McDonald’s starts a McFlurry frenzy

The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.

Photo: Buddawiggi, Flickr Creative Commons

Three new board members for IAB Canada

Senior members from the Globe and Mail, Microsoft Advertising and Mcdonald’s Canada are the newest members to join the board at the organization.