Articles Tagged ‘MEC Canada’

Guyet Definition

Molson goes on a “Guyet”

The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.

Proposal

Popping the question on Pattison Onestop screens

Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.

Alastair Taylor

MEC Canada announces new SVP, managing partner

Alastair Taylor has joined the agency from Carat, and will split his time between Molson and new business planning.

Media Young Lions and Young Marketers juries unveiled

OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.

HC panel

Coors Light signs on with Sportsnet

The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.

CanadianTireSpiritTree

The year’s best: MiC and strategy’s top picks

The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.

LaurenRichards

MiC’s Most Clicked 2011: Lauren Richards leaves Media Experts

Her departure as CEO of the agency is Media in Canada‘s most-read story for the year.

MichelePauchuk

Saint-Jacques Vallee MEC to become MEC Montreal

MEC Canada president Michele Pauchuk tells MiC about the change and her first months at the media co.

Belamy_Tracy-014

MEC Canada adds VP, managing partner

Tracy Bellamy has been promoted to the new role.

Derek Bhopalshingh

MEC adds digital VP

Derek Bhopalsingh joins the team as VP, managing partner of MEC Interaction.

Movember

Speed Stick grows one for Movember

The Colgate-Palmolive brand changes its strategy and goes digital for its new campaign.