Articles Tagged ‘Media Experts’
Future Shop steps up its festive game
Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.
Fall TV: Mid-season check in
Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.
Media Experts wins Horizons ETFs account
The agency is being charged with creating awareness for the brand through online and offline media, with a particular focus on SEM and SEO activities.
Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
Discovery Channel syncs TV with mobile
In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.
The Verdict: Fashion magazines
MiC reports on September issue pages and talks with experts at Mindshare and Media Experts about social tactics and low digital subscription rates.
Best Buy’s innovative back-to-school campaign
The retailer is tapping real innovators to target the university-bound crowd.
How Lifetime fits into Shaw Media’s programming strategy
Shaw Media’s Barb Williams talks about the new launch and Media Experts’ Chris Walton dissects the importance of the channel in Canada’s specialty landscape.
Cheil helps lawyers tackle negative perceptions
In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
Call for nominations: Media Director of the Year
Strategy invites the industry to nominate execs for this top media honour.
The top media take-aways from Cannes
ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
BMW launches the new M5
The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.
Next Media Stars: Walton and Whiffen’s Young Lions nod
The pair from Media Experts won the Globe and Mail Young Lions honour for their YMCA community-building plan that focuses on face-to-face interaction.
Restructuring daytime TV in a post-Oprah world
Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012’s daytime schedule.
