Articles Tagged ‘Media Experts’
Workopolis channels the news
The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
Mini highlights its ‘design with bite’
The car co is introducing the Paceman to the market with an all-video campaign.
Lauren Richards launches Pollin8
She tells MiC about the official launch of her consultancy and its plans for growth.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
Future Shop steps up its festive game
Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.
Fall TV: Mid-season check in
Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.
Media Experts wins Horizons ETFs account
The agency is being charged with creating awareness for the brand through online and offline media, with a particular focus on SEM and SEO activities.
Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
Discovery Channel syncs TV with mobile
In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.
The Verdict: Fashion magazines
MiC reports on September issue pages and talks with experts at Mindshare and Media Experts about social tactics and low digital subscription rates.
Best Buy’s innovative back-to-school campaign
The retailer is tapping real innovators to target the university-bound crowd.
How Lifetime fits into Shaw Media’s programming strategy
Shaw Media’s Barb Williams talks about the new launch and Media Experts’ Chris Walton dissects the importance of the channel in Canada’s specialty landscape.
Cheil helps lawyers tackle negative perceptions
In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
Call for nominations: Media Director of the Year
Strategy invites the industry to nominate execs for this top media honour.
