Articles Tagged ‘Media Experts’
Ad exchanges: the industry weighs in
Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.
Media Experts launches Xpeto
The agency says it is the first Canadian media co to launch a online proprietary trading desk north of the border.
BMW looks to the future
The car co has launched a campaign showcasing a 2013 model, and its new technology.
Fall TV: Hits and misses
Senior media execs give MiC their take on the winners and losers of the new season.
Sharp puts BMW on the cover
The luxury car co goes for top billing with a fold-out window execution from Media Experts and Cundari.
Bell makes social art
The mobile phone co creates portraits out of the words consumers share most on their social networks.
Shifting focus for back to school
Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.
Media Experts warns against domain expansion
Websites could end in “.anything” in 2012, but the agency says that there are downsides.
TBWA takes off with WestJet
The agency replaces Taxi, with Media Experts staying on as the media AOR.
Initiative’s new EVP talks about her role
Sue Alexander Ash tells MiC about the plans and challenges ahead.
Future Shop is “everywhere”
The company targets a new audience with its most multi-platform back-to-school campaign ever.
Lauren Richards leaves Media Experts
After four months as CEO, Richards confirms to MiC she has left the company.
Media Experts launches campaign for good
Partnering with Zulu Alpha Kilo, the media co aims to use its skills to shape a better Canada.
AToMiC Awards join Creative Report Card
The latest addition to strategy‘s annual report celebrates partnerships, programs and new developments in the Canadian media industry.
Blog: Surviving the week
Media Experts CEO Lauren Richards reflects on contagious projects and a wake-up call to action.
