Articles Tagged ‘MediaCom Canada’
MediaCom rolls out sponsorship evaluation tools
The global media agency now offers Connected Sponsorship tools in Canada and other markets.
The Canadian guide to SXSW
Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.
Robin Hassan heading to Unilever
Currently SVP, digital strategy at Mediacom Canada, Hassan is going client side starting Monday.
Will 4K video on Netflix encourage cord cutting?
Jodi Brown, director of content, Mediacom Canada, and Duncan Stewart, director of research for Deloitte TMT, on how they expect traditional subscriptions to be impacted by OTT services developing 4K content.
#CES2014: Context is everything
Robin Hassan, SVP, digital strategy at Mediacom Canada, on the new media channel that self-driving cars could potentially bring and other trends from CES.
New Maytag Man anchors multi-million dollar campaign
Maytag’s new digital-first media approach will introduce the brand character online.
Agencies weigh in on Facebook autoplay video ads
Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
Robin Hassan on what’s hot and not for 2014
From multi-device campaigns to branded apps, find out what the SVP of digital strategy for MediaCom Canada thinks is on the rise and what’s cooling off.
One last thing: Michael Neale on the NHL’s deal with Rogers
MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.
Volkswagen gets musical for Beetle
The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
Passat promotes its price
The Volkswagen car says it looks more expensive than it is in its latest campaign.
MediaCom names new SVP, client services director
Jason Grabinsky has joined the team in the new role.
Canadian Tire calls for more play
The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
