Articles Tagged ‘MediaCom’
Mediacom signs with Medialets
The deal will allow buyers to centralize ad serving and track ads at scale.
MediaCom rolls out sponsorship evaluation tools
The global media agency now offers Connected Sponsorship tools in Canada and other markets.
What media execs want to see from the CBC
With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.
Volkswagen extends contract with Mediacom
The global contract between the GroupM agency and the car co has been renewed in more than 30 countries around the world.
Mediacom partners with Celtra on mobile
The media co has signed a global deal with the company to deliver more effective mobile ads for its clients.
Sponsors unveiled for second season of Amazing Race Canada
Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.
Next generation wearables, privacy and drones at SXSWi: blog
Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.
Carat wins buying business for P&G Canada
The agency takes over that piece of the company’s Canadian media account, with planning still split between it and Starcom MediaVest Group.
Is YouTube really a “huge missed opportunity” for beauty brands?
Jodi Brown, director of content at Mediacom weighs in on a recent study that suggests influential vloggers are being overlooked.
MediaCom names global head of digital investment
Vik Kathuria has been promoted to the newly created role from the US office.
VW makes a movie
The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.
MediaCom appoints global head of mobile
The GroupM media agency has hired Ben Phillips in the position to focus on mobile strategy with clients.
MediaCom snags ADT
Strength in digital and direct response net MediaCom the home security provider’s media business.
GroupM Entertainment adds executive VP
Adam Pincus has been named the executive VP of programming and production for GroupM Entertainment North America.
MediaCom names global Beyond Advertising leader
The agency has appointed James Morris as the first global head of the division.
