Articles Tagged ‘Meta’
ICYMI: Meta’s data ruling could change its targeted ad approach
Plus, Teads names a new North American president and Roku hits a big viewership milestone.
Revenue declines at Meta again in Q3
Ad spending pullbacks result in more softening earnings, despite user growth.
Meta adds new Reels ad experiences and custom audience tools
The company’s enhancements also include new placements and formats on Instagram.
ICYMI: Vistar hires new Western Canada lead
Plus, Meta expands its hiring freeze and Pratico Media adds to its consulting and content teams.
Spotted! Meta uses AR to recognize Orange Shirt Day
The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.
Spotted! Just For Laughs stands up in the metaverse
The comedy festival will be airing several specials in Meta’s VR world.
Meta releases new retail-focused ad automation tool
Advantage+ shopping campaigns automates up to 150 creative combinations at once.
Meta commits to short-form video after revenue dip
The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.
Meta brings payments to Instagram chats
The latest ecommerce-oriented move from the platform allows for purchases to be made within in DMs.
Meta hires Nish Shah as agency lead
Initiative’s former chief strategy officer will be a strategic partner to help agencies drive results with the company’s platforms.
Twitter, Facebook report user bump in Q1
Meta reversed its fortunes as Twitter braces for the impact of its new owner.
Online News Act will make big tech negotiate ad deals with outlets
The Online News Act would allow media outlets to bargain collectively with tech giants.
Meta consolidates automated ad products
The company rebranded the tools to help advertisers easily identify the products.
Facebook lost users for the first time in Q4
Revenue continued to grow despite the loss in daily active users over the last quarter.
Meta creates 3D avatars, experiments with NFL digital clothing
Today’s updates to its avatars, which will be cross-platform, are the company’s first steps into the metaverse.
