Articles Tagged ‘MTM’
E-sports consumption is still a niche: study
Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.
Podcast listeners are young, rich and educated: study
While the medium is on the rise, the MTM notes that the Francophone market could be missing out.
ICYMI: Paul Romanuk leaves Sportsnet
Plus, a country music heavyweight comes to Corus Radio.
The skinny on Canadian social media habits
According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.
13% of Canadians still pirate content (study)
The latest report from the Media Technology Monitor analyzes data from 4,000 Canadians, revealing how Netflix and smart speakers are gaining traction nation-wide.
Who are Canada’s ‘four screen’ Anglophones?
The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.
How Canadians consume radio
Online listeners are more likely to be plugged into other forms of digital audio.
Siri reigns, but Google Home catching up among virtual assistants: report
Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.
MTM reports uptick in cable cutting
In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.
TV subscriptions still common, but shrinking: study
Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.
How French and English Canadians’ media habits compare
The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.
MTM tracks media, tech use among age groups
A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.
TV stays steady even as OTT rises: study
How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.
Who is the modern Canadian news consumer?
A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.
Just who is the mobile-only Canadian?
Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.
