Articles Tagged ‘NHL’
Rogers and Scotiabank ink six-year NHL sponsorship deal
The retail bank retains its title sponsorship of Wednesday Night Hockey as well as presence on Saturday and Sunday hockey coverage.
Inside Rogers Media’s strategy at the LA Screenings
TV VP Hayden Mindell on US broadcast shows versus cable dramas and his Saturday and Sunday night hockey plays on City.
RDS to see audience double for Montreal Canadiens’ playoff push
Patrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.
The NHL promotes with the Cup
With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.
NHL will make Rogers top for sports
The media co told the CRTC in closing remarks during licence renewal hearings that it expects hockey to bump it to the top sports spot in Canada.
Rogers Media paints dire picture of conventional TV
Rogers Media president Keith Pelley told CRTC regulators Tuesday that he wants “flexibility” to ensure the OMNI stations remain competitive in a fast-changing digital landscape.
Honda’s hockey plans
The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.
Rogers’ NHL programming takes shape
Scott Moore reveals ratings expectations and fills in more details about the broadcaster’s plans following the announcement of key talent acquisitions yesterday.
Rogers unveils NHL anchors
George Stroumboulopoulos will end his show with the CBC after this season and anchor the team starting in the fall, with Don Cherry and Ron MacLean continuing on Coach’s Corner.
Sportsnet pens another 12-year hockey deal
The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.
Niche sporting spaces
From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.
Rogers unveils first NHL programming details
The media co announced it will expand Saturday night coverage, introduce younger-skewing Sunday night events and build a new NHL studio as part of its blockbuster deal.
Bell Media partners with Ottawa Senators for 12-year regional deal
The deal secures English-language regional rights for at least 52 games on TSN, plus 40 French-language games on RDS.
Scott Moore to oversee Sportsnet, NHL in new Rogers Media post
Moore will oversee two major sport portfolios at Rogers Communications, as he looks to leverage the group’s cable, wireless and media assets to make money on a 12-year, $5.2 billion deal with the pro hockey league.
NHL’s human side on display in CBC doc series
NHL Revealed: A Season Like No Other has star hockey players unbottling pent-up emotions to promote the game and the league.
