Articles Tagged ‘NHL’
Rogers unveils NHL anchors
George Stroumboulopoulos will end his show with the CBC after this season and anchor the team starting in the fall, with Don Cherry and Ron MacLean continuing on Coach’s Corner.
Sportsnet pens another 12-year hockey deal
The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.
Niche sporting spaces
From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.
Rogers unveils first NHL programming details
The media co announced it will expand Saturday night coverage, introduce younger-skewing Sunday night events and build a new NHL studio as part of its blockbuster deal.
Bell Media partners with Ottawa Senators for 12-year regional deal
The deal secures English-language regional rights for at least 52 games on TSN, plus 40 French-language games on RDS.
Scott Moore to oversee Sportsnet, NHL in new Rogers Media post
Moore will oversee two major sport portfolios at Rogers Communications, as he looks to leverage the group’s cable, wireless and media assets to make money on a 12-year, $5.2 billion deal with the pro hockey league.
NHL’s human side on display in CBC doc series
NHL Revealed: A Season Like No Other has star hockey players unbottling pent-up emotions to promote the game and the league.
Scotiabank signs on as official bank of Edmonton Oilers
The deal will focus on activating around grassroots hockey programs like the Scotiabank Girls HockeyFest.
Gatorade signs on to sponsor NHL Revealed
The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.
NHL’s Winter Classic a power play for brands, fans
The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.
Jack Tomik talks sales changes at Rogers
The chief sales officer at Rogers Media gives an update on 2013’s changes and previews a new compensation model that is rolling out early this year.
Rogers’ NHL deal could spur regulators: Moody’s
The ratings agency speculates the hockey deal could spark CRTC intervention if it is seen to be adverse to consumers.
L’Oreal on its partnership with the NHL for Men Expert
How the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.
Rogers expands deal with Edmonton Oilers
The telecom company has bought naming rights to the new Rogers Place arena, which is set to open in 2016.
One last thing: Michael Neale on the NHL’s deal with Rogers
MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.
