Articles Tagged ‘NHL’
Scotiabank signs on as official bank of Edmonton Oilers
The deal will focus on activating around grassroots hockey programs like the Scotiabank Girls HockeyFest.
Gatorade signs on to sponsor NHL Revealed
The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.
NHL’s Winter Classic a power play for brands, fans
The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.
Jack Tomik talks sales changes at Rogers
The chief sales officer at Rogers Media gives an update on 2013’s changes and previews a new compensation model that is rolling out early this year.
Rogers’ NHL deal could spur regulators: Moody’s
The ratings agency speculates the hockey deal could spark CRTC intervention if it is seen to be adverse to consumers.
L’Oreal on its partnership with the NHL for Men Expert
How the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.
Rogers expands deal with Edmonton Oilers
The telecom company has bought naming rights to the new Rogers Place arena, which is set to open in 2016.
One last thing: Michael Neale on the NHL’s deal with Rogers
MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.
L’Oreal Paris Men Expert partners with the NHL
The brand has entered into a three-year partnership with the hockey league, marking its first major sports sponsorship.
How Rogers’ ad model will recoup its $5.2B bid for NHL rights in Canada
Rogers Media president Keith Pelley on how the media co will make money off its NHL hockey deal.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
Rogers pays $5.2 billion for Canadian NHL rights over 12 years
Sportsnet has sent rival TSN to the sidelines as it gets all national rights to TV hockey, and offsets steep cost with sub-licensing deals with the CBC and TVA in Quebec.
HollisWealth channels heritage for rebrand
The Scotiabank-owned financial advisory network has launched its largest campaign ever, which includes print buys and leveraging Scotia’s NHL sponsorship ties.
CBC faced lower revenues due to NHL lockout in 2012
Suzanne Morris, VP and CFO, told the annual public meeting in Toronto about how the CBC fared in the fiscal year to June 30, 2013.
Scotiabank’s expanded NHL play
Duncan Hannay, SVP and head of marketing at the financial services company tells MiC about how the brand plans to break out of the crowded hockey market this season.
