Articles Tagged ‘OMD Canada’
OMD hires Barbuto for new launch
The agency is bringing Ignition Factory to Canada, with Nick Barbuto and Sean Dixon leading the new launch from its Toronto office.
Pick your Platform: Shane Cameron on the power of MCNs
OMD Canada’s managing director of digital and emerging media on the changes coming with the rise of multi-channel networks.
Nissan gets ‘Big’ star power for new Canadian spots
The car co has partnered with Bell Media to introduce TV and digital spots starring Jim Parsons to launch its new Nissan Micra.
The Verdict: #Wearewinter
Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.
Nissan Rogue spots leverage lousy winter weather
The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.
TSN announces World Juniors Twitter Amplify campaign
McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.
OMD Canada takes two at the CMAs
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.
Media Agency of the Year: OMD grows for Gold
Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
Olive Media launches hybrid tablet product
OMD Canada and the New York Times have signed on to use the new unit, which makes advertising responsive for tablet viewing.
Social advertising key to digital success
Industry bigwigs weighed in on the opportunities for media buyers in the emerging digital and mobile markets at day one of the nextMedia conference.
Spotted! Rimmel puts Canadians behind bars
The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
Quaker gives Harvest Crunch a breakfast bar
The PepsiCo brand has launched a new cereal bar with a humorous TV and OOH campaign.
Autotrader.ca launches a refreshing campaign
The used car site speaks to a younger audience to change consumer perception of the brand.
