Articles Tagged ‘OMD’
Tropicana uses gaming to give back
The brand has launched the “Tree of Giving” campaign with the placement of content in Facebook games, and is rewarding users for interacting with the ads.
Subaru gets outside
The brand has launched a print and OOH campaign for its 2013 Outback that urges people to get outside if they can’t place correct bird names.
McDonald’s Canada employees boast twinkle toes
The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.
Starcom MediaVest Group tops global RECMA report
The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.
Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
Spotted! Nissan Canada lights up the sky
The car co used a 3D holographic water show to help launch its 2013 Altima on Canada Day.
The top media take-aways from Cannes
ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
Spotted! McDonald’s gets real
The QSR has covered a transit shelter board in downtown Vancouver with larger-than-life fruity creative.
Subaru bursts out of The Grid
The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.
Mindshare continues to expand
The global media co has launched a new data source, CORE, and the Canadian arm has hired a managing director, client leadership, and a director of digital analytics.
Canada picks up 30 shortlist mentions
Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.
Nissan adds digital life to Postmedia dailies
An augmented reality print execution for the auto brand was placed in newspapers today, alongside editorial content about the technology.
McDonald’s answers consumer questions
The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.
Manulife creates an unsettling scenario
The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.
