Articles Tagged ‘OMD’

rogersVice

Timing is everything for Vice linear channel

Rogers Media’s new president Rick Brace and Vice co-founder Suroosh Alvi on the potential for the Canadian outpost of Viceland.

bacardi

Bacardi gets premium

The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.

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Shomi wraps entertainment district in royal hues

The streaming service has taken over watering holes where festival-goers congregate during TIFF.

Someday Studio 2

Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

mitsubishi

Mitsubishi dives deep on details

To promote the Outlander, the car co launched a campaign with 102 pieces of content that showcase how the latest model has changed.

MMGlobalAwards

MediaCom takes top prize at M&M Global Awards

The agency took the most awards of the night, with OMD taking Campaign of the Year.

flipside

The Globe flips out with Mercedes

The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.

the man from Uncle 2

HuffPo spies on The Man from U.N.C.L.E.

OMD works on a customized digital campaign with AOL’s Partner Studies to promote the Warner Bros. film, opening in theatres this Friday.

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Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

sallyHansenElleCanada

Elle Canada, Sally Hansen nail down partnership

The magazine has launched a multi-platform campaign with the nail polish brand aimed at aligning nail polish with fashion as well as beauty.

radioShutterstock

Digging into shifts in radio sales

Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.

discoverySharkWeek

Nissan builds on 2014′s viral Shark Week win

The automotive brand has returned as the lead sponsor of Discovery’s most popular programming week of the year with a branded content play.

mcFlurryAnniversary

Spotted! McDonald’s starts a McFlurry frenzy

The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.

stageShutterstock

Upfronts 2015: Is bigger better?

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.