Articles Tagged ‘PHD’
The impact: Social media spoilers and TV
PHD’s Christina Laczka and ZO’s Rosemary Cooper on how pre-taped shows like The Amazing Race Canada and their sponsors can deal with social media spoilers.
Acura drives in a new direction
The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.
Amway Canada goes all in with digital
The health and beauty company, which typically spends its ad dollars in broadcast, is launching an eight-month sponsorship of MSN’s lifestyle channels.
Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
The Source revamps
The electronics co has launched a new multi-platform campaign addressing misconceptions about the brand.
OMG’s Accuen names new GM
Tom Fotheringham is now heading up the programmatic buying division of the media group.
Shaw rolls out new spots
The cable carrier promotes Shaw On Demand with a campaign featuring its rebranded look.
Wonga launches in Canada
The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.
Juice Mobile takes top prize at 2012 Digi Awards
The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.
PHD wins Moen
The agency will take over from MediaCom in January 2013, following a review.
PHD gets gamified
The agency has launched Source, a new operating system that uses game mechanics to get daily tasks done.
Shaw kicks off its rebranding campaign
The telco introduced two spokes-bots, a new logo and tagline to build love for the brand.
Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.
Enterprise drives its weekend special with TV
The Canadian arm of the rental company has planned a television campaign for its weekend special of $9.99 rates for the first time.
Sony experiments with MTV
In the closing chapter of of its Xperia campaign, the brand has partnered with the music channel to create videos of musicians playing with instruments made of random objects.
