Articles Tagged ‘PHD’
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
Drunk mirrors and talking machines: MiC’s Global Tour
PHD’s Rob Young gives his opinion of the international executions that saw brands placing unusual objects in public spaces.
Grolsch gets app-y with TIFF and The Grid
The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.
Starcom MediaVest Group tops global RECMA report
The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
Snuggle gets cozy outdoors
The mom-targeted brand has turned OOH faces into fuzzy blankets in the brand’s first time using the platform.
Upfronts 2012: Helena Shelton takes in the CW’s new shows
The PHD EVP goes with the Cult pick on the last day of the New York City TV presentations.
Upfronts 2012: Helena Shelton picks a CBS hit
The PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.
Upfronts 2012: Helena Shelton on ABC’s new offerings
From aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.
Blog: Shelton at the upfronts
Helena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.
Acura redefines itself
The Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
Boston Pizza goes boneless for the playoffs
The restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.
NABS invites you to have a quickie with an exec
The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.
Shaw Exo pursues a thrilling launch
This week the mediaco introduced its new HD and on-demand services with a multiplatform campaign involving a wild car chase.
MiC’s Most Clicked 2011: Rogers Media brings FX to Canada
As 2011 comes to a close, Media in Canada is counting down the stories that got the most notice this year.
