Articles Tagged ‘RBC’
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
Spotted! TikTok opens SmallBiz pop-up for local brands in Union Station
The activation features startups that were launched for the first time on the platform.
RBC turns to TikTok to promote financial wellness
This campaign marks the first time a Canadian financial institution has entered into a long-form content partnership with the social platform.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
The top 10 brands at the 2024 Olympics
AdEase shares its report on who had the largest TV presence during this year’s Games.
The 2024 Media Innovation Awards shortlist jury
Meet the industry experts who will help narrow down entries to the best of the best.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
CBC/Radio-Canada unveils its Olympic Games programming
RBC, Bell and Toyota are some of the presenting sponsors on board for this year’s CBC coverage.
Corus, RBC and HGTV’s Bryan and Sarah Baeumler renew partnership
The brand integration deal includes talent vignettes, lower thirds, billboards, pre-roll and commercials over the next three years.
RBC, TIFF respond to petition to end partnership
The petition has more than 200 signatories, including high-profile names such as Mark Ruffalo and Joaquin Phoenix.
RBC to sponsor Taylor Swift’s Toronto shows
As an extension of its music platform, the bank will have a series of activations between now and the concert dates in November.
Investing in women athletes is a smart move for brands
An RBC and Wasserman survey also found that women’s sports fans are younger, more educated and affluent than those that follow men’s sports.
RBCxMusic gets interactive to elevate summer concerts
With a game featuring up-and-coming artists, the bank is looking for more unique ways to boost the live music experience.
RBC teams up with TFO to promote youth employability through bilingualism
“Prêt pour demain” features video lessons on skills like critical thinking and collaboration.
Montreal Canadiens get RBC as first jersey sponsor
The Habs are the first Canadian team to put ads on its sweater, a new sponsorship option for the upcoming NHL season.
