Articles Tagged ‘RBC’
Analysts on the business of media at CMDC
Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.
TSN and Global partner to sell The Masters
Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
Crew Magazine launches
Targeting gay men, the online publication has kicked off with launch sponsor RBC.
RBC promotes grassroots hockey
The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.
RBC stays the course: Media Monitors
The bank continues to make the largest radio airtime purchase in both Toronto and Montreal for the week of Oct. 15 to 21.
RBC steps up to the top: Media Monitors
The bank made its move to the #1 spot in both Toronto and Montreal for the week of Oct. 8 to 14.
Bell Bundle holds steady: Media Monitors
The cable and mobile package service remains seated at #1 on the Toronto and Montreal radio charts for the week of Oct. 1 to 7, 2012.
Bell Bundle dominates the airwaves: Media Monitors
The cable and mobile package service purchased the most radio airtime in both Toronto and Montreal for the week of Sept. 24 to 30, 2012.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
RBC cheers for the London Olympics in cabs
As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.
RBC says it’s time to care
The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.
Rogers Wireless stays the course: Media Monitors, April 16 to 22, 2012
The telco snagged the top spot in Toronto again, with Chrysler Jeep Dodge RAM Dealer Association making the largest radio purchase in Montreal.
Honda Dealers drive to the top: Media Monitors, March 19 to 25, 2012
The auto association entered the chart at #1 in Toronto, while RBC jumped 22 places to the top in Montreal.
Shaw appoints Jim Little as CMO
The former chief brand and communications officer at RBC takes on the role effective April 26.
