Articles Tagged ‘RDS’


Bell Media Mix adds RDS and Sympatico to The Works

VP of sales Michelle Labarre talks about what the additions mean for advertisers and plans to bring The Works to English Canada.


RDS extends NFL coverage through 2016

The Bell Media channel will air Sunday games and Monday Night Football, as well as the Pro Bowl and Super Bowl.

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Bell Media renews TV deal for World Juniors hockey tournament

TSN and RDS have secured multi-platform rights to the annual holiday season tournament for the next 10 years.


TSN and RDS ink new rights deal for US Open tennis

Starting in 2015, the sports specialty channels will have exclusive rights to the tennis tournament, offering more than 130 hours of coverage per year.

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Sportsnet inks deal for NHL Winter Classic doc series

The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.


RDS adds an English director of sales

Isabelle Rochefort Aucoin has been promoted to the new position, which will include Canada and the US.

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Bell Media renews TV deal with CFL

The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup.


Bell Media overhauls RDS website

The French sports vertical has redesigned its online home to make it less cluttered.


RDS to produce series with Montreal Canadiens

The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.


Kraft partners with TSN and RDS

The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.

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100th Grey Cup sets record numbers

An average audience of 5.8 million viewers watched the CFL event on TSN and RDS, up 28% versus last year.


The Grey Cup touches down in Toronto

Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.


Rona brings it home

The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.

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BCE posts lower Q3 results, despite ad bonus from London Olympics

The Bell Media division received an ad sales bonus from airing the Olympics, even as TV, radio and digital continues to be impacted by a soft ad market.


UEFA Euro Final locks in a record number of viewers

The Italy-Spain game last Sunday drew 3.04 million average viewers on TSN and RDS, which more than doubled that of the 2008 tournament final.