Articles Tagged ‘RDS’

Copied from strategy - cibcsmart

Which brands are investing on Canadian side of simsub divide?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

torontoFCSeattleSounders

MLS Cup closes record-breaking playoff season for TSN and RDS

Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.

torontoFCDecember2016TSN

Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

intactMontreal

Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.

CLG Northern Arena

Bell signs up to play with Northern Arena

The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.

coorsLightGames

Backyard beer games return to TSN and RDS

The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.

IIHF2016

IIHF closes to over one million on TSN/RDS

Viewership to Team Canada’s games during the tournament were up 13% over last year overall.

blueRoomJoseBautista

ICYMI: Twitter’s celeb-friendly space, The Masters post growth

In case you missed it: Twitter Canada has opened a Blue Room, The Masters posted higher viewership numbers and digital spend is expected to pass TV in the U.S. next year.

chantalGilbert

Chantal Gilbert joins Groupe V Media

The Quebec-based media company has hired the former Carat exec as its director of media creativity.

theMasters2015

The Masters moves to Bell Media

CTV, TSN and RDS will air coverage of the final round beginning next spring.

greyCup2016

Grey Cup posts 2015 growth

How Shaw’s on-site activations fared in its first year as title sponsor, as overall ratings jumped.

tsnEASports

EA Sports, TSN go live for NHL 16 event

This season’s top rookies, Connor McDavid and Jack Eichel, squared-off in a EA Sports NHL 16 battle across TSN platforms.

wwc US trophy

Women’s World Cup closes to record viewers

The final match of the tournament pulled over two million average viewers, and total numbers for the games overall were four times higher than in 2011.

cSinclair

Team Canada scores big viewers

Sunday night’s FIFA Women’s World Cup game was watched by a record 2.8 million viewers.