Articles Tagged ‘Rogers Cup’


National Bank becomes new title sponsor of Rogers Cup

The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.

National Bank Game

Spotted! Hit me with your best shot

As part of its sponsorship, National Bank chose to gamify its presence at the Rogers Cup.


Danone expands sponsorship with Rogers Cup to two cities

Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.


Shapovalov drives record tennis ratings for Sportsnet

The rising Richmond Hill tennis star was part of the most-watched tennis broadcast in Sportsnet history.


Danone serves up a new sponsorship deal at the Rogers Cup

Oikos has joined on as a sponsor of the Montreal version of the tennis tournament with a goal of reaching both affluent professionals and families.


Nestle and FILA make Rogers Cup debut

VP and CCO Rob Swann on the activations hitting Toronto and Montreal for this year’s tournament.

Interactive Tennis App Cropped

Tennis date at National Bank?

The Rogers Cup sponsorship package includes an in-bank mobile-to-digital signage tennis game that will keep waiting clients engaged.


Tennis toplines Sportsnet for Rogers Cup

The broadcaster is airing the tennis tournament on traditional and digital platforms, starting today.


Spotted! Rogers goes for love

The telco paired Canada’s top professional tennis players with some up-and-comers for a game on a barge to promote the upcoming Rogers Cup.


Tennis Canada’s plan to ace social media

Mark Healy, CMO at the organization, on its plans to win over casual fans with the first national campaign for the Rogers Cup.


Sportsnet serves up Rogers Cup coverage

The Rogers Sports specialty channel will carry the first three rounds and quarterfinals on TV and stream them on Rogers Anyplace TV, as well as offer digital and radio coverage.

Tennis Canada

Tennis Canada sends in a replacement

The non-profit’s latest commercial for the Rogers Cup puts an elderly women in place of Milos Raonic while he is off training.