Articles Tagged ‘Rogers’
City announces mid-season schedule
The Rogers Media channel continues to cater to a primarily urban audience, with new additions like the supernatural Resurrection to its schedule.
Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
Rogers expands deal with Edmonton Oilers
The telecom company has bought naming rights to the new Rogers Place arena, which is set to open in 2016.
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
What’s on TV? All WestJet, all the time
The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.
Rogers updates its message
The communications company has launched a new campaign around the tagline “Live Like Never Before.”
Mobovivo brings second-screen apps to Quebec
Mobovivo’s CEO Trevor Doerksen talks to MiC about the company’s partnership with Montreal’s Turbulent Media.
Petro-Canada buys the most airtime: Media Monitors
The gas company bought the most radio ad time in Toronto for the week of March 25 to 31.
Capital One hits the button
The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
Motorola catches Bieber fever
The smartphone company is sponsoring the pop singer’s Believe Tour and using TV, social media and in-store promotions to revitalize its brand.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
CBS expands its mandate
To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.
Rogers quarterly earnings up, despite soft ad market
The company’s media group saw a continued softening in the ad market in its third quarter report.
Spotted! Rogers gets sweet with experiential
The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.
