Articles Tagged ‘Shannon Lewis’
CMDC launches new campaign to champion local media
The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.
Looking back at the year that was with the CMDC
President Shannon Lewis encourages the industry to invest in next-gen talent and rethink the pitch process for 2025.
CMDC and ACA raise concerns over Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost will be passed on to media agencies and advertisers.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.
The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.
Open Letter: Media leaders should embrace their crucial role in supporting Canadian news
Amid fallout from the Online News Act, CMDC president Shannon Lewis explains why now is the time for the industry to pledge its support.
Media leaders are optimistic about business growth, despite economic headwinds
The CMDC and Globe Media Group’s 2023 Leadership Study also finds broad support for a pledge to bolster local media.
The CMDC appoints six new board members
Each new member is a key industry leader.
Karine Courtemanche named chair of CMDC
The CEO of PHD and Touche! begins a two-year term effective immediately.
Media and IDFA: Returning to responsible advertising
Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.
How COVID layoffs could exacerbate agencies’ talent crunch
Agency leaders discuss how these layoffs feel different than previous ones, and what kind of models they see for the future.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
