Articles Tagged ‘SnapChat’
Mac’s gets frosty with its fans on Snapchat
How Mac’s Convenience Stores is targeting a younger demo with limited-release filters on the social media platform.
Snapchat launches new program, highlights impact of vertical video
Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.
Snapchat sets up Canadian base camp
The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.
ICYMI: CTV to air the Tony Awards, NBC pacts with SnapChat
In case you missed it: CTV has acquired rights to the Tony Awards, NBC is sharing its Olympic content with SnapChat and Jeff Hutcheson is retiring from Canada AM.
Taco Bell brings personality to Snapchat
The QSR hopes to grow its presence on the platform following a nationwide search for a permanent host.
Breaking down the millennials: MTM
Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.
HuffPost uses election day to launch HuffPost Live!
HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.
Mindshare cues up Snapchat for Canadian brands
The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.
Blog: Time to clean up the ad clutter
ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.
Mobile-only audiences on the rise: report
Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.
ICYMI: Facebook draws on Snapchat
In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.
What’s the value of vertical video views?
Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.
Pick your Platform: Brock Leeson dispels messaging myths
From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
Bud Light Digital Dreams promotes with Snapchat
The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.
Teens find out more about veterans via SnapChat
The Memory Project used the messaging service for a Remembrance Day campaign.
