Articles Tagged ‘social media’
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
Nearly half of Gen Z believes social media has a negative impact on mental health
The latest survey from Mintel points to the potential for “radical behaviour shifts” away from social platforms.
Restaurants lead the pack when it comes to social engagement
Caddle and Ad Standards data reveals how companies are driving consumer product education and conversion.
How Gen Z’s social habits differ from older Canadians
Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.
The skinny on Canadian social media habits
According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.
Brands more popular than celebrities on social: study
A new study shows Canadians like to follow brands, but not every company is taking advantage.
Blog: Five ways to maintain strong influencer relationships
Jonathan Davids offers a plan to keep influencer relationships on the positive side.
Influencers and marketers are out of sync on budgets: study
A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.
Sponsored posts on the rise for influencers: study
A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.
New study shows Snapchat leads in social ‘stickiness’
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
Social media use may have peaked: study
Plus, while Facebook remains the most popular social network, its users tend to spend less time online than users of sites like Reddit.
Hubub announces monetization model
Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.
Op Ed: how to drive value in social media
M2’s Will Pate with some advice for moving beyond “likes” and “followers.”
Social analytics platform Source Metrics launches
The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.
