Articles Tagged ‘Sony’


Sony Music sings a duet with Metrolinx

The parties collaborated on two different playlists to promote their respective offerings of music and transit.


Spotted! Torontonians play Spider-Man for a day

A Union Station activation to promote Sony’s new smartphone – and the new superhero film – invites commuters to take a web-slinging selfie.

Copied from Playback - seinfield resized

Project Latte grabs Seinfeld Canadian SVOD Rights

All 180 episodes of the cult sitcom will be available for binge-viewing after the Bell Media streamer launches by the end of the year.


SoundCloud open for business

The audio-streaming platform has announced a new service for independent and major artists to monetize content with a full slate of advertising options.

sony xperia

Spotted! Sony adds a little water

The tech manufacturer is launching its new Xperia Z phone with a pop-up shower stall at the Toronto Eaton Centre Sony store to show off its waterproof capability.


Sony launches a social project with MTV

The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.


Sony Mobile joins the team

The brand formerly known as Sony Ericsson launches its Xperia phone with a campaign that flaunts the media co’s assets.


PlayStation cleans Home

The gaming platform revamps its user portal and invites advertisers to come on board.