Articles Tagged ‘The Weather Network’
Simon Jennings heading to Pelmorex Media
The La Presse sales lead is moving to the new position of CRO at The Weather Network’s owner.
CBC News and The Weather Network sign content deal
Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.
Spotted! Jack Astor’s launches an extreme patio season
The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.
The Weather Network launches on connected TV
Videos, personalized forecasts and enhanced weather content are available on the new offering from Pelmorex Media.
The Weather Network adds a storm sponsorship
With winter officially starting next week, the Pelmorex Media company has added Storm Watch sponsorships to its roster, with MTD Products taking the first spot.
The Weather Network partners with Juice Mobile
The sales team at the media co will sell its mobile and tablet inventory in partnership with Juice Mobile’s Nectar platform.
The Weather Network launches a fashion event
Pelmorex Media’s SVP of sales, Paula Presley, tells MiC about the industry event, which aims to target lifestyle brands by showcasing the link between weather and fashion.
Amanda Ploughman named VP marketing at Shaw Media
The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.
Muskoka Brewery wants to know your summer vice
The company has launched an Instagram contest for its seasonal brew, Summer Weiss, and has partnered with The Weather Network.
Ron Close replaces Pierre Morrissette as Pelmorex Media CEO
The Weather Network parent company announced Wednesday that founder Morrissette will remain executive chairman of the board.
Spotted! The Weather Network blooms into the new season
The channel promoted its Spring Outlook with a tulip-filled billboard on Monday morning.
Pelmorex Media names new sales SVP
Former Yahoo! Canada head of sales Paula Presley has been named to the position at the company, which owns and operates The Weather Network.
The Weather Network gets regional
With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.
The Weather Network travels to Middle-earth
The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.
