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Virtual Roundtable: Fashion retailers emerge from hibernation
Leaders across the industry discuss how the reopening phases are affecting their media strategies.
June 3, 2020 -
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
May 22, 2020 -
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.
May 19, 2020 -
Virtual Roundtable: Finance brands talk sponsorship, spending and more
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
May 5, 2020 -
Virtual roundtable: Brand leadership and investment through crisis
Dentsu’s Hisham Ghostine, Smith School’s Kenneth Wong and Level5 Strategy’s David Kincaid discuss the risks and rewards of spending through a recession – and how to do it right.
April 20, 2020 -
What will drive a return to society?
Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?
April 13, 2020 -
Brand building in unprecedented times
With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?
March 17, 2020 -
MiC Roundtable: The new conversations around investment
The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.
March 9, 2020
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
Directors Guild targets Hollywood with paid campaign
In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.
Twitter adds an in-person element to engage #FilmTwitter
After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.
Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
ET Canada launches TIFF specials on Twitter
Festival sponsor Nespresso will promote the streams.
TIFF 2018: Nespresso makes it official, RBC adds five years
A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.
Spotted! Visa’s touchless TIFF installation
The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.
Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.
Nespresso goes live from the TIFF red carpet
The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.
Beforeifly flies into market with TIFF sponsorship
The Canadian travel company is using VR at the festival to attract an international crowd to its services.
The impact of being ‘unofficial’ at TIFF
Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.
Digital, experiential a growing focus for TIFF partners in 2017
Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.
Air France signs with TIFF
The airline is looking to increase its presence in the Toronto market by strengthening its association with film.
