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Beauty, sports and travel among most popular content on Snap this year
Location and movie discovery has also become a common activity on the platform, according to its annual report.
December 10, 2024 -
Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.
December 9, 2024 -
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
December 6, 2024 -
Canadian Tire becomes founding partner of the NSL
The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.
December 5, 2024 -
For its first campaign, Safehaven bets on traditional media with a twist
The organization is launching a campaign to raise awareness of its support for children with medical complexities.
December 4, 2024 -
PHD wins Tim Hortons media account
The agency currently manages the brand’s U.S. media business.
December 3, 2024 -
Canada’s Competition Bureau is suing Google now, too
Among other charges, the Bureau maintains that Google unlawfully tied its various ad tech tools together to maintain market dominance.
November 29, 2024 -
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
November 28, 2024
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
RBC, TIFF respond to petition to end partnership
The petition has more than 200 signatories, including high-profile names such as Mark Ruffalo and Joaquin Phoenix.
Genesis Motors joins TIFF partner lineup
The brand will have its electric vehicles on display and will be transporting VIPs around the city during the film festival.
Pinterest signs on as partner for TIFF
The social platform will create a content hub focused on both red carpet and behind-the-scenes inspiration.
Bell reportedly ending TIFF sponsorship
The company has said it is looking to cut costs amid a challenging economic and regulatory environment.
Peroni signs on as TIFF’s official beer sponsor
The Italian brewer will activate its sponsorship with the House of Peroni open house and a red carpet lounge.
TikTok becomes a TIFF partner for the first time
The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.
Bulgari signs major sponsorship deal with TIFF
The three-year deal comes as the high-end jeweler looks to expand its Canadian presence.
Why Visa keeps coming back to TIFF
In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.
RBC keeps up its presence at TIFF
The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
How Bell used its digital prowess to keep TIFF running smoothly
Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.
