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Havas adds digital- and strategy-focused VPs
Elizabeth Lem will lead implementation of the MX methodology in Canada, while Peter Papageorgiou will lead the data team.
September 21, 2021 -
8 Lessons: The DEI label doesn’t always fit
Ishma Alexander-Huet speaks to agency leaders who want to help BIPOC at their companies, but don’t want to sacrifice the work they’ve dedicated their careers to.
September 20, 2021 -
How the federal parties have been using Facebook this election
Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.
September 17, 2021 -
Quebecor debuts consolidated content platform
The ad-supported QUB brings video, news and audio content from across the company’s properties to a single source.
September 16, 2021 -
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
September 9, 2021 -
Cairns Oneil taps Devon MacDonald as new president
The indie agency aims to use its new leader’s digital expertise to help drive further growth.
September 8, 2021
Why Visa keeps coming back to TIFF
In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.
RBC keeps up its presence at TIFF
The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
How Bell used its digital prowess to keep TIFF running smoothly
Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.
How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
Directors Guild targets Hollywood with paid campaign
In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.
Twitter adds an in-person element to engage #FilmTwitter
After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.
Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
ET Canada launches TIFF specials on Twitter
Festival sponsor Nespresso will promote the streams.
TIFF 2018: Nespresso makes it official, RBC adds five years
A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.
Spotted! Visa’s touchless TIFF installation
The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.
Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.
