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Google may not have totally derailed alternative targeting
Independents’ speed to market and FLoC’s own risks might make for a competitive post-cookie marketplace.
March 8, 2021 -
Google will not develop alternative user-tracking identifiers
The company makes its post-cookie plans explicit and commits to its FLoC approach, which will begin public testing this month.
March 3, 2021 -
Canada Goose supports new NBA partnership with first foray into TV
As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.
March 2, 2021 -
How Google feels about calls for news legislation
Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”
February 26, 2021 -
What Spotify’s audience network will offer ad buyers
The audio streaming company is beefing up the reach and optimization offered by its ad products.
February 23, 2021 -
La Presse turns quality journalism into an advertiser opportunity
Being transparent and staying committed to its mission has not only grown the paper’s audience, but made them more open to new ad formats and data collection.
February 19, 2021 -
What’s on the horizon for Twitter Spaces and Clubhouse?
Even though traditional ad buying has not yet come to the live audio chat platforms, media buyers see the potential.
February 18, 2021 -
District M merges with U.S. ad exchange Sharethrough
The merger will give District M access to native ad tools its CEO believes will help it become a top independent exchange.
February 9, 2021 -
What Magnite’s moves mean for the CTV landscape
Increasing its scale via SpotX deal will make it the largest independent CTV and video ad platform, and one of the few big global players with a Canadian presence.
February 9, 2021
How Bell used its digital prowess to keep TIFF running smoothly
Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.
How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
Directors Guild targets Hollywood with paid campaign
In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.
Twitter adds an in-person element to engage #FilmTwitter
After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.
Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
ET Canada launches TIFF specials on Twitter
Festival sponsor Nespresso will promote the streams.
TIFF 2018: Nespresso makes it official, RBC adds five years
A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.
Spotted! Visa’s touchless TIFF installation
The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.
Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.
Nespresso goes live from the TIFF red carpet
The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.
Beforeifly flies into market with TIFF sponsorship
The Canadian travel company is using VR at the festival to attract an international crowd to its services.
The impact of being ‘unofficial’ at TIFF
Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.
