-
Karine Courtemanche upped to CEO at Touche! and PHD
Courtemanche will now focus on growing both agencies in the Toronto market.
January 14, 2020 -
How will the industry remember 2019?
There were account wins, there were surprise agency moves and there were major acquisitions. Here’s what got you clicking this year.
December 20, 2019 -
Young at heart: Our top seven Rob Young quotes
After 40 years in the industry, Young will depart PHD, but his nuggets of media wisdom live on.
December 16, 2019 -
Helen Galanis brings Initiative out of the dark
In just three years, the Media Leader of the Year made significant strides in improving the agency’s reputation and creative output.
December 2, 2019 -
Four lessons in media Mark Ritson brought to Toronto
Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.
November 14, 2019
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
Directors Guild targets Hollywood with paid campaign
In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.
Twitter adds an in-person element to engage #FilmTwitter
After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.
Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
ET Canada launches TIFF specials on Twitter
Festival sponsor Nespresso will promote the streams.
TIFF 2018: Nespresso makes it official, RBC adds five years
A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.
Spotted! Visa’s touchless TIFF installation
The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.
Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.
Nespresso goes live from the TIFF red carpet
The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.
Beforeifly flies into market with TIFF sponsorship
The Canadian travel company is using VR at the festival to attract an international crowd to its services.
The impact of being ‘unofficial’ at TIFF
Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.
Digital, experiential a growing focus for TIFF partners in 2017
Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.
Air France signs with TIFF
The airline is looking to increase its presence in the Toronto market by strengthening its association with film.
Spotted! TIFF brings some culture to Union Station
The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.
