Toronto International Film Festival

In a TIFF: How Peroni brought the taste of Italy to fans

During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.

In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience

The brand is looking to increase visibility outside of the travel industry with film activation.

In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival

At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.

Rogers named the new lead sponsor of TIFF

The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.

RBC, TIFF respond to petition to end partnership

The petition has more than 200 signatories, including high-profile names such as Mark Ruffalo and Joaquin Phoenix.

Genesis Motors joins TIFF partner lineup

The brand will have its electric vehicles on display and will be transporting VIPs around the city during the film festival.

Pinterest signs on as partner for TIFF

The social platform will create a content hub focused on both red carpet and behind-the-scenes inspiration.

Bell reportedly ending TIFF sponsorship

The company has said it is looking to cut costs amid a challenging economic and regulatory environment.

Peroni signs on as TIFF’s official beer sponsor

The Italian brewer will activate its sponsorship with the House of Peroni open house and a red carpet lounge.

TikTok becomes a TIFF partner for the first time

The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.

Bulgari signs major sponsorship deal with TIFF

The three-year deal comes as the high-end jeweler looks to expand its Canadian presence.

Why Visa keeps coming back to TIFF

In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.

RBC keeps up its presence at TIFF

The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.

Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

How Bell used its digital prowess to keep TIFF running smoothly

Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.