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Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
Cornwall is set to start this month and will be based in Toronto.
July 10, 2025 -
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
July 9, 2025 -
TikTok Canada suspends cultural funding indefinitely
TIFF and the Juno Awards are among the institutions that will not receive renewed sponsorships.
July 8, 2025 -
Who will judge this year’s Media Innovation Awards?
The 13-person jury of brand- and media-side execs will be led by co-chairs Maja Neable of TD and Brooke Leland of Mekanism Media.
July 4, 2025 -
Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.
July 2, 2025
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
TikTok Canada suspends cultural funding indefinitely
TIFF and the Juno Awards are among the institutions that will not receive renewed sponsorships.
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
RBC, TIFF respond to petition to end partnership
The petition has more than 200 signatories, including high-profile names such as Mark Ruffalo and Joaquin Phoenix.
Genesis Motors joins TIFF partner lineup
The brand will have its electric vehicles on display and will be transporting VIPs around the city during the film festival.
Pinterest signs on as partner for TIFF
The social platform will create a content hub focused on both red carpet and behind-the-scenes inspiration.
Bell reportedly ending TIFF sponsorship
The company has said it is looking to cut costs amid a challenging economic and regulatory environment.
Peroni signs on as TIFF’s official beer sponsor
The Italian brewer will activate its sponsorship with the House of Peroni open house and a red carpet lounge.
TikTok becomes a TIFF partner for the first time
The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.
Bulgari signs major sponsorship deal with TIFF
The three-year deal comes as the high-end jeweler looks to expand its Canadian presence.
Why Visa keeps coming back to TIFF
In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.
