-
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talk communication and testing testing testing!
November 18, 2020 -
Roundtable: Rehearsing for a future you can’t predict
Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.
November 17, 2020 -
Can intentional investment help media (and do some good)?
Media execs discuss how agencies and brands can help solve the degradation of local news and address systemic inequality through their buying power.
November 12, 2020 -
Roundtable: Why race should be examined at every step of the way
Panelists in part two of our D&I series discuss why BIPOC should be considered in casting, planning and everything in between.
September 11, 2020 -
Roundtable: Why inclusion matters in marketing and media
Professionals from across disciplines discuss how inclusion, and a lack thereof, affects both day-to-day life in agencies and the work they put out.
September 10, 2020 -
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
August 28, 2020 -
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
May 22, 2020
How Bell used its digital prowess to keep TIFF running smoothly
Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.
How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
Directors Guild targets Hollywood with paid campaign
In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.
Twitter adds an in-person element to engage #FilmTwitter
After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.
Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
ET Canada launches TIFF specials on Twitter
Festival sponsor Nespresso will promote the streams.
TIFF 2018: Nespresso makes it official, RBC adds five years
A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.
Spotted! Visa’s touchless TIFF installation
The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.
Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.
Nespresso goes live from the TIFF red carpet
The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.
Beforeifly flies into market with TIFF sponsorship
The Canadian travel company is using VR at the festival to attract an international crowd to its services.
The impact of being ‘unofficial’ at TIFF
Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.
