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FTC clears Omnicom’s acquisition of IPG with one big caveat
The proposed consent order prohibits Omnicom from withholding ad dollars from media publishers based on their political or ideological views.
June 24, 2025 -
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
June 23, 2025 -
Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
While the creative team took home Gold in Design, the media duo picked up Canada’s first Media medal in a decade.
June 20, 2025 -
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
June 19, 2025 -
Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.
June 18, 2025
Digital, experiential a growing focus for TIFF partners in 2017
Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.
Air France signs with TIFF
The airline is looking to increase its presence in the Toronto market by strengthening its association with film.
Spotted! TIFF brings some culture to Union Station
The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.
Nespresso goes ‘live’ with ET Canada
The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.
Spotted! Visa puts on its freshest duds at TIFF
The company is experimenting with augmented reality for the first time as part of its festival activation.
Need a good movie recco? Just ask TIFFBOT
That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”
Shomi wraps entertainment district in royal hues
The streaming service has taken over watering holes where festival-goers congregate during TIFF.
Brands hit the street for TIFF
McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.
Samsung aligns with TIFF to get phones into film-lovers hands
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
The return of the TIFF street festival
The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.
Spotted! Bell’s TIFF fan box
An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.
Globe Style refreshes for fall
The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.
Spotted! Visa’s infinite social push at TIFF
The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.
Rdio and Shaw’s plan to get Canadians streaming
CEO Anthony Bay and Shaw’s Jim Little officially launched the service’s latest updates with a concert from Ellie Goulding over the weekend.
Spotted! Corner Gas gets singing at TIFF
Creators of Corner Gas: The Movie are asking people to sing the show’s theme song for a chance to be part of the film’s upcoming release.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
