Articles Tagged ‘TikTok’
TD among several brands that have elevated their Junos sponsorship
Audio-Technica, Audible and the Indigenous Tourism Association have also signed on as new sponsors.
TikTok partners with NHL on exclusive content deal
Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.
Sportsnet and TikTok livestreamed the PWHPA championship
It’s the first live stream of a professional sports game on the platform in Canada.
Mobile video and audio to be key growth areas in 2022
IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.
Eight sponsors sign on for Torstar’s BlackNorth podcast
More brand partners are still to come for “Between Us with Wes Hall,” which is supporting a media equity initiative.
Ads, brand safety and shopability get the spotlight from TikTok
The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.
TikTok, Instagram make their platforms more shoppable
Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.
ICYMI: TikTok takes a shot at Stories
Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.
Publicis named TikTok’s founding commerce agency partner
The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.
Book publishers and retailers tap into TikTok
A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.
TikTok Canada activates around new Indigenous creator partnership
The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
Reitmans adds diversity to its media mix
Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
