Articles Tagged ‘Torstar’
Toronto Star sees circulation drop: CCAB
The daily’s numbers are down from the last quarter, but still come in ahead of the Toronto Sun.
Print ad slide contributes to Torstar revenue drop
Execs announced a majority investment in a digital company as continuing declines in print advertising hurt the media co’s Q2 revenue.
The Star increases advertising ahead of tablet launch
A new media campaign from the Toronto Star aims to increase the brand’s presence in-market ahead of its tablet-app debut.
Metro moves to plan B following contract loss
Publisher Greg Lutes on how the company will be getting papers into the hands of GTA residents now that its 15-year partnership with Gateway Newstand is over.
Declining print ad sales hit Torstar’s Q1
The company’s segmented revenue was down nearly 23% from the same period last year.
Wheels.ca examines the car-lifestyle link
The Torstar-owned site has been redesigned, with new lifestyle categories, video and a wider focus for its content.
What Torstar learned from its paywall
Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.
Toronto Star to drop paywall in 2015
Publisher John Cruickshank also revealed plans for a partnership with La Presse on a new tablet edition.
Metro aims to get more local
John Cruickshank, president of Star Media Group, on the mandate Cathrin Bradbury has as the title’s new EIC, and how it will be impacting the daily.
September issues: The Kit rebrands
Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.
The Grid folds
Torstar’s Toronto weekly will publish its last issue on Thursday.
The Grid partners with PayPal for Burger Week
The e-commerce company is aiming to connect with the media co’s target audience by activating its sponsorship with free burgers at participating restaurants for people with its app.
Torstar first quarter revenue down 6.6%
Growth in distribution was not enough to offset declines in print advertising revenue for the Toronto Star parent company.
The Grid announces beer and cider festival
The September event builds on the Torstar weekly’s roster, including the Toronto Music Run, Burger Week and Cocktail Week.
The Grid and Aux launch music-fuelled night run
The event will be jointly produced between the two titles in Toronto this August, with plans to expand to other Canadian cities in the future.
