Articles Tagged ‘Twitter’
OOH collective to give The Tragically Hip a social send-off
As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.
Why Rio inspired Air Canada to get more social
The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.
Sport Chek teams with Twitter for Olympic ‘moment’
The retailer is the Canadian launch partner for Twitter Canada’s Moment Maker, a new tool that allows for custom curation.
TD Bank launches Twitter Canada’s first custom emoji
The financial company is sharing its support for pride year-round with the new launch.
Kirstine Stewart to leave Twitter
The former broadcaster and VP of media for North America will be leaving the social media company at a to-be-determined date.
Twitter signs exclusive NBA content deal
The social media co will begin streaming exclusive content and a weekly pre-game show next season.
CBC taps Twitter for social Olympic coverage
The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.
ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.
In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.
Stretching the value of an emoji
Twitter has introduced the ability to target audiences based on their use of emoji keywords.
Air Canada digi-targets potential U.S. expats
Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.
Snapchat sets up Canadian base camp
The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.
ICYMI: Modi Media pacts with Innovid, Facebook shutters desktop exchange
In case you missed it: Facebook to close down FBX, OMAC has launched a bilingual resource site and there are some new tweeting modifications from Twitter.
Students are most likely to share: MTM
Over half of all Canadians report sharing a news article and link to a video within the past month.
ICYMI: Twitter’s celeb-friendly space, The Masters post growth
In case you missed it: Twitter Canada has opened a Blue Room, The Masters posted higher viewership numbers and digital spend is expected to pass TV in the U.S. next year.
Twitter Moments land in Canada
Rogers is the first brand to partner on the new feature, promoting the NHL Playoffs through the new tab.
