Articles Tagged ‘UM Canada’


Taking in the best global work: Cannes blog

The UM Canada director on the work that won, and how Canada can improve its Lion count next year.


Social media’s impact on how we tell stories: Cannes blog

The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.


Upfronts 2014: ABC promotes a promising mix

UM’s Bailey Wilson says other networks should be taking notes on the slate of programming the US network served up at yesterday’s presentation.


Upfronts 2014: NBC’s plans to stay on top

Bailey Wilson, director of investment at UM Canada on the hits and misses in the US broadcaster’s relatively stable fall schedule.


Canada takes two at Festival of Media Awards

UM and Touche! PHD both took prizes at the ceremony last night in Rome.


Facebook releases its first social TV data

A new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.


Budweiser debuts a ‘Super’-sized goal light

The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.


TubeMogul viewability reporting comes to Canada

The programmatic buying platform has introduced enhanced reporting on how end users interact with video ads into its dashboard.


#CES2014: The digital marketing upgrade

Matthew Ramella, VP of digital at UM Canada takes MiC to Las Vegas to show how this year’s tech offerings are helping to enable people’s experiences.

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M2 names new VP, client business partner

Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.

Sony Canada

Sony Canada offers first-time experiences

The electronics brand is promoting its 4K Ultra HD TVs with its first TV campaign in years, which offers consumers a chance to win a once-in-a-lifetime adventure.


UM Canada hires a VP of strategy

Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.


Industry reaction to PMB/NADbank merger

Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.

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UM Canada adds a new digital VP

Matt Ramella, who comes to the agency from Syncapse, is taking over the position from Rebecca Shropshire, who is now at the CBC Revenue Group.


Facebook partners with small businesses

Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.