Articles Tagged ‘Yahoo’
Yahoo inks content partnership with BBC
The publisher will share video clips with Canadian and American users of the online platform.
NY Ad Week blog: The path to sustainable advertising
MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.
Yahoo unifies programmatic under BrightRoll brand
The media company has integrated all its advertising products under one banner.
Canada’s insatiable app-etite
New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.
Yahoo launches native ad unit extension
The company has expanded the capabilities of its Gemini video ad unit to allow marketers increased targeting for video app-install ads.
A Canadian POV on the US NewFronts
Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.
Consumers think brands are falling short on mobile
Research from IPG Media Lab and Yahoo shows expectations for personalization on the devices aren’t being met.
How a content experiment drove trips to Autotrader.ca
The automotive sales website used native advertising to spur pre-purchase research.
Brightroll ups its transparency
The company is following industry moves toward greater transparency with the launch of new research and reports.
Yahoo shows confidence in video with $640M BrightRoll purchase
The acquisition is expected to help boost Yahoo’s display ad revenues.
Amazon launches short-form video hub
Gaming, beauty, music and movies are among the categories represented on the video site.
Yahoo saves Community
Cancelled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season.
The new media partners
Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.
Yahoo to stream one concert a day with Live Nation Entertainment
Yahoo also announced two new original comedies debuting on Yahoo Screen at the Digital Content NewFronts.
Yahoo’s latest updates
Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
