Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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Lucky Charms goes digital to target millennials

The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.

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Sortable dives into analytics with new launch

Company founder and CEO Christopher Reid on the launch, which allows publishers to unify reporting across ad partners.

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The Globe and Mail to cease print delivery to Maritimes

Phillip Crawley, publisher and CEO, said the costs of delivering papers to the area no longer makes good business sense.

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People Moves: Groupe V, Abacus and Sportsnet

A director jumps from Quebecor, a former NHL goalie steps behind the mic and more.

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Brian Cooper brings sport sponsorship know-how to Ryerson

The CEO of the Dentsu Aegis agency has joined the university’s Ted Rogers School of Management as an executive in residence.

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Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

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We tweaks digital strategy with HuffPost Canada

The global change organization finds success swapping its traditional banner ads for a custom content program.

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Black aims for engagement with DOOH tool

Facial recognition and eye tracking tech at Billy Bishop Airport’s passenger tunnel quantifies engagement on video versus static advertising.

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Snap revenue up, but so are losses

The social media company added to its daily active user count in the second quarter.

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Air France signs with TIFF

The airline is looking to increase its presence in the Toronto market by strengthening its association with film.

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Spotted! Aero gets experiential for S’Mores Day

The Nestle chocolate bar is aiming to connect one-on-one with consumers around moments of pleasure.

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Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

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TVA Sports carries media growth at Quebecor

The Q2 results show broadcast was responsible for the media segment’s triple-digit increase in adjusted operating income.

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Facebook fights unintentional clicks

The social media company adopts a two-second rule to improve Audience Network measurement.