Canadians spent 3.2% more on communications in 2013, with the largest piece of that pie going to wireless and internet services.
Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.
InteractiveOut Of Home
Shoeme.ca is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.
Lindsay Pattison takes over at the helm of the agency from Vikram Sakhuja, who will remain in the group.
The Omnicom shop won the retail media business following a review.
The AOL company and agency have announced a new global content-based partnership.
Aimed at aesthetically inclined females, the new quarterly aims to fill a void the co-founders saw for digital travel magazines in the market.