Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney


Maxus Canada adds new managing director

People Moves

Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.



Eyereturn hands over control

DigitalMobile

The third-party ad server and DSP has launched Eyecontrol, a new platform that allows agencies to manage programmatic campaigns in-house.



Chatelaine launches home collection

DigitalPrint

As Rogers Media increases collaborations between its media channels, The Shopping Channel will feature Chatelaine-branded products.



Videology expands in Canada

People Moves

The video advertising platform has made hires from YuMe and MediaCom Canada as its business expands in the country.



The potential for podcasts

DigitalMobile

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.



Big Bang is week’s most-watched show: Numeris

Television

The CTV laugher had the most viewers for the week of Nov. 10 to 16.



Yellow Pages’ ‘shop local’ campaign goes cross-country

DigitalOut Of HomeRadioTelevision

Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.



Canadian Tire takes top spot: Media Monitors

Radio

The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.



Mediative beefs up digital team

DigitalPeople Moves

The agency has named former Cirque du Soleil staffer Andreanne St-Pierre as its latest hire.



Has radio buying lost its personal touch?

Radio

MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.