Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney


MasterChef Canada’s recipe for sponsorship success

SponsorshipTelevision

The show, which is getting a Super Bowl push Sunday night, has added new partners for its second season.



Apps reign on tablet and smartphones: comScore

MobileResearch

Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.



Fall TV viewing remains stable: BRC

Television

Level TV viewing was coupled with high playback viewing, according to new numbers from the industry organization.



Seevibes expands to Toronto

DigitalTelevision

The social TV audience intelligence company has hired a new SVP to split his time between its two Canadian offices.



NCIS takes the week: Numeris

Television

The Global drama had the most single-night viewers for the week of Jan. 12 to 18.



Quebecor creates specialized sales teams

DigitalPrintTelevision

The media co’s EVP media sales Donald Lizotte on the decision to split up its national sales team.



Distributel expands to TV

DigitalTelevision

Details on the independent telco’s new launch, Distributel TV, which will be available in select areas of Ontario and Quebec.



Juice Mobile signs with Mediaocean

DigitalMobile

The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.



Food Network preps Cookbook project

DigitalTelevision

Don’t call it a TV show – details on the new Shaw Media multi-platform project designed to target foodies, home cooks and Food Net fans.



Ford Lincoln owns the top: Media Monitors

Radio

The car co bought the most advertising in Toronto and Montreal for the week of Jan. 19 to 25.