Spotted! A transit shelter that keeps you warm
Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.
OMD tops the Gunn Report
The media network had the best overall media award performance in 2016.
Grammy’s up on City
Sunday night’s show was watched by an average audience of over two million.
Canadians trust search engines more than editors: study
Edelman’s annual Trust Barometer tracks Canada’s declining faith in media, businesses and government.
GroupM adds a North American CMO
Jim Meyer has joined the company in the role, tasked with defining the media group’s benefits in the market.
New magazine celebrates luxurious side of East Coast living
Maritime Edit was born from a gap in the market seen by magazine industry veterans James and Pamela Mullinger when they moved from London.
CBC/Radio-Canada unveils new sports sales and marketing team
Adam Mitchell has been named director of sports partnerships under the new structure.
How Go RVing Canada made its way onto the Food Network
Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.
Blundell out in Sportsnet 590 The FAN change up
The station has introduced a new morning show in a bid to return to an all-sports format.
Molson, NHL and Sportsnet partner on VR program
The beer company has sponsored a series of six hockey games that will be broadcast in VR.
Super Bowl ad recall up, but U.S. feed fared better: report
Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
Corus signs with Sharethrough for branded content
The deal is the evolution of in-house testing by the media company.
Mediabrands gets social with new division
Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.