Val Maloney

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Articles by Val Maloney

Data Dive: How Canadians are using mobile


Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.

Honda buys the top: Media Monitors


The dealer association had the most radio ad time for the week of Aug. 18 to 24 in Toronto according to the latest report.

Ikea goes mass to get personal

DigitalOut Of HomePrint

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.

September issues: The Kit rebrands


Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.

GroupM creates new C-suite role

People Moves

Dominic Proctor, president of the company on how moving Colin Barlow (pictured) into a COO position will expedite growth plans.

Cineplex plays with patrons

DigitalInteractiveOut Of Home

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.

The Amazing Race Canada wins the week: Numeris


The Bell Media original took the most single-night viewers for the week of Aug. 11 to 17.

New channel aims to reflect French Canada


TV5 Quebec Canada’s CEO on Unis, a new cross-country channel that bows Sept. 1.

Reaction to launch of industry’s “worst kept secret”


The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.

Rogers and Shaw take on Netflix with launch


The two media companies have announced Shomi, a subscription-based VOD service.