Instagram expands its video options
Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.
Super Bowl posts big numbers
Sunday night’s game was watched by over eight million on CTV and RDS.
GroupM wants more from Canadian publishers
In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
TSN gets a ‘super’ platform
Bell Media used last night’s big game to launch a new national marketing campaign highlighting its diverse sports coverage.
La Voix adds a new tune
Building on the success of its hit talent show, TVA is adding La Voix Junior this fall, with Charles Lafortune as host.
Canadian TV viewership remains steady
Adults 18 to 49 dropped slightly, according to fall numbers shared by Dentsu Aegis Network.
TV my way: Canada’s newest target?
The latest MTM study on media technology adoption reports the rise of a new audience category.
Jergens tweaks its Quebec voice
Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.
Bell Media reports higher ad revenue in Q4
Election spots, conventional TV and new Astral OOH contracts drove growth at the company.