The agency is expected to formally launch the new offering, which will be led by Luke Moore, this fall.
The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.
Data from the two organizations show website reach is up and print readership numbers remain steady this spring.
Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.
The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.
The pubcaster is cutting $130 million from its budget, but president and CEO Hubert Lacroix says financial issues can’t entirely be blamed on the loss of rights for Hockey Night in Canada.