Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
CFTeamCanada

Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

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Social brand business growing at Blue Ant Media

The company has hired Sady Magendran as managing director for its Blue Ant Plus division.

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TLN brings national sales in-house

The media company has hired Graeme Mackrell as the first national account manager under the new structure.

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Captivate sees spending shift as it celebrates 20th anniversary

SVP of advertising and Canadian GM, Barb Huggett, talks about the company’s plans for its milestone year.

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Vistar Media opens Canadian outpost

The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.

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Evolve Media reworks its flagship female site

EVP Walder Amaya on how Divine.ca’s new editor means a return to the site’s roots.

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Carrier targets women with new TV buy

The heating and air-conditioning systems company has shifted its targeting in a new buy with Active International.

flourPowerGusto

Flour Power leads Gusto’s fall lineup

The show is the first original focused on baking for Bell Media’s food channel.

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ICYMI: DAZN addresses criticism of first broadcasts

Plus, DAC Group expands to Spain, Game of Thrones breaks specialty records and more.

cossetteMedia

Cossette Media adds to leadership team

The agency has hired Wes Wolch as its chief strategy officer.

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SheKnows Media signs with Ideon

The female-focused media company operates sites including Stylecaster and BlogHer.

harleyCommonGround

Harley-Davidson rides into primetime on Discovery

A digital series celebrating the brand’s anniversary in Canada has been turned into an hour-long documentary.

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GroupM’s Motion Content Group teams with Bell Media

The division’s director of programming Tony Moulsdale said the content deal is the largest the new company has made in the Canadian market to date.

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Branded content group touches down in Canada

The Branded Content Marketing Association’s Canadian president Kaaren Whitney-Vernon on why the association is needed now in the market.

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NFL kick off posts record numbers on TSN

The opening game was the most-watched season opener since 2009.