Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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SlimCut expands into social with launch

The company has introduced SlimCut Social, connecting branded content with premium publishers.

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CBC goes for the X factor with OTT service

GM and CRO Jean Mongeau on the pubcaster’s upcoming English-language OTT service.

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RBC adds national sponsorship reach with Live Nation deal

CMO Mary DePaoli on what the new partnership adds to the financial co’s sponsorship mix.

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Sportsnet gets into esports with ESL partnership

A big audience of gamers draws in Sportsnet NOW and Sportsnet 360.

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Lindsay Pattison says transformation is coming at GroupM

The media investment company’s new chief transformation officer on getting the GroupM agencies working together.

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Execs out in shuffle at Starcom Mediavest|Spark

Three high-ranking staff have been let go at the agency’s Toronto office.

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Study finds under 50% of its impressions viewable and valid

All marketers measured in a new bot fraud study from the ACA had invalid traffic in their campaigns.

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Jordan Banks readying to leave Facebook

The Canadian managing director has been in the role for the past seven years.

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What does Olympic affiliation do for a brand?

CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.

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AOL Canada’s Marla Natoli chosen for Cannes ’17 See It Be It

The video and mobile director will attend special creative masterclasses aimed at accelerating the careers of women in the industry.

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Johnsonville taps Hamilton for first Canadian stadium deal

The sausage company has signed a deal with the Hamilton Tiger-Cats and Tim Hortons Field.

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TVA retains SAQ account, revamps its custom title in print and online

The Quebec Crown corporation has consolidated its print titles and enhanced its digital offering to reach a younger audience online.

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Toronto FC added to roster of Sonnet sports partners

The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.

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Zenith focuses on business transformation with branding tweak

Kristine Lyrette, president, Zenith Canada, on what the “fresh start” will mean for the Canadian team.