Val Maloney

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Articles by Val Maloney

MasterChef Canada’s recipe for sponsorship success


The show, which is getting a Super Bowl push Sunday night, has added new partners for its second season.

Apps reign on tablet and smartphones: comScore


Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.

Fall TV viewing remains stable: BRC


Level TV viewing was coupled with high playback viewing, according to new numbers from the industry organization.

Seevibes expands to Toronto


The social TV audience intelligence company has hired a new SVP to split his time between its two Canadian offices.

NCIS takes the week: Numeris


The Global drama had the most single-night viewers for the week of Jan. 12 to 18.

Quebecor creates specialized sales teams


The media co’s EVP media sales Donald Lizotte on the decision to split up its national sales team.

Distributel expands to TV


Details on the independent telco’s new launch, Distributel TV, which will be available in select areas of Ontario and Quebec.

Juice Mobile signs with Mediaocean


The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.

Food Network preps Cookbook project


Don’t call it a TV show – details on the new Shaw Media multi-platform project designed to target foodies, home cooks and Food Net fans.

Ford Lincoln owns the top: Media Monitors


The car co bought the most advertising in Toronto and Montreal for the week of Jan. 19 to 25.