Val Maloney
JFL42 kicks off this fall
SponsorshipSponsorship opportunities are available for the new comedy and interactive festival which will be headlined by Louis CK in Toronto this fall.
Kokanee makes a movie
DigitalOut Of HomeTelevisionThe Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
MEC adds a president of digital
People MovesThe mediaco has hired Jack Bamberger to the new role where he will oversee the agency’s digital, social, search, mobile and emerging platforms.
Julie Myers takes the top spot at COMB
Out Of HomeThe ZenithOptimedia president was named board chair at the organization’s recent meeting.
Labatt is back with UM
Account WinThe beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
Upfronts 2012: The social hits
DigitalTelevisionThe rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.
Mindshare Canada expands executive suite
People MovesJake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
Going public with consumer views on privacy: Future Flash
DigitalResearchLaura Simpson from McCann Worldgroup, shared details of a recent privacy study, and discussed how brands can speak to the multiple personas people present online.
Psychology in advertising and how Smirnoff got its mojo back: Future Flash
DigitalExperientialDay one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.
RBC says it’s time to care
DigitalTelevisionThe bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.
