Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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Super Bowl posts big numbers

Sunday night’s game was watched by over eight million on CTV and RDS.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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TSN gets a ‘super’ platform

Bell Media used last night’s big game to launch a new national marketing campaign highlighting its diverse sports coverage.

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La Voix adds a new tune

Building on the success of its hit talent show, TVA is adding La Voix Junior this fall, with Charles Lafortune as host.

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Canadian TV viewership remains steady

Adults 18 to 49 dropped slightly, according to fall numbers shared by Dentsu Aegis Network.

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TV my way: Canada’s newest target?

The latest MTM study on media technology adoption reports the rise of a new audience category.

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Jergens tweaks its Quebec voice

Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.

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Bell Media reports higher ad revenue in Q4

Election spots, conventional TV and new Astral OOH contracts drove growth at the company.