Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney


Toronto Raptors see broadcast boost

DigitalMobileSponsorshipTelevision

Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.



Cundari to launch new media model

People Moves

The agency is expected to formally launch the new offering, which will be led by Luke Moore, this fall.



Big Bang Theory is back on top: BBM Canada

Television

The CTV laugher had the most viewers for the week of March 31 to April 6.



AOL.com launches new video experience

DigitalMobile

The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.



PMB and comScore release fused database

Research

Data from the two organizations show website reach is up and print readership numbers remain steady this spring.



MTV and Scene team up for Twitter Amplify

DigitalMobileTelevision

The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.



Juice opens San Francisco office

MobilePeople Moves

Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.



RBC buys the top: Media Monitors

Radio

The bank bought the most radio ad time in Toronto for the week of March 31 to April 6.



Spotted! Target springs into patio season

Experiential

The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.



CBC to cut 657 jobs

DigitalRadioTelevision

The pubcaster is cutting $130 million from its budget, but president and CEO Hubert Lacroix says financial issues can’t entirely be blamed on the loss of rights for Hockey Night in Canada.