Black hires new sales lead
Tony Luccisano has joined the company as director of national sales and business development.
Merrell and Blue Ant urge viewers to get outside
Spots that seemingly break into content are part of the deal between the hiking apparel brand and the media company.
Spotted! Canadian Tire takes to the skies to reintroduce paint line
After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.
UM adds VP of digital
Erica Kokiw has returned to Canada after five years in Australia.
ComScore introduces free viewability measurement
The measurement firm wants clients to focus on deeper metrics.
New OTT product coming from BCE
The new offering was announced on Bell’s Q1 call, where it revealed the financial impact of the simsub rule changes.
Pattison Onestop signs content deal with Global News
Content from the Corus Entertainment company brand is live on signs in major markets across the Onestop network.
Using new platforms in old ways doesn’t equal innovation
Tom Goodwin, head of innovation at Zenith, says the industry needs to start using technology in the same way that people do in order to resonate.
Five questions with Irwin Gotlieb about the future of Canadian TV
The GroupM chairman tells Canada’s TV industry to “get over it and get on with it” on addressable TV.
Winners named at the 2017 Sponsorship Marketing Awards
MKTG Canada and its CEO Brian Cooper took top honours alongside RBC at last night’s show.
MediaCom Canada fills vacant c-suite posts
The GroupM agency has added a chief client officer and chief strategy officer at its Toronto office.
CBC to air Junos through 2023
A deal with CARAS sees the pubcaster broadcasting the 47th annual awards from Vancouver next March.
Stanley Cup Playoffs game two up 181% from 2016
After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.
Peter Mears named global COO at Havas
He moves over from Initiative to take on the newly created role.
Robert Meth joins EQ Works
The real-time location technology company has added a VP of partnerships to meet a period of growth.