Val Maloney

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Articles by Val Maloney

Canadian communication spending up: CRTC


Canadians spent 3.2% more on communications in 2013, with the largest piece of that pie going to wireless and internet services.

How Kotex became a YouTube exec producer


Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.

Ford Lincoln tops radio charts: Media Monitors


The car co had the most radio ad time in Toronto and Montreal for the week of Oct. 6 to 12.

Making your commute shoppable

InteractiveOut Of Home is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.

Maxus names new global CEO

People Moves

Lindsay Pattison takes over at the helm of the agency from Vikram Sakhuja, who will remain in the group.

The Big Bang Theory reigns supreme: Numeris


CTV’s comedy goldmine brought in the most single-night viewers for the week of Sept. 29 to Oct. 5.

Blue Ant, Keywest bring Outdoor titles under one roof


The new company, Outdoor Group Media, will extend the reach of four regional mags.

HuffPost and Leo Burnett team up for content


The AOL company and agency have announced a new global content-based partnership.

Travel and Style takes flight


Aimed at aesthetically inclined females, the new quarterly aims to fill a void the co-founders saw for digital travel magazines in the market.