Val Maloney

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Articles by Val Maloney

Mondelez makes formal video commitment with Google


The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.

Ford to woo Leafs Nation


The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.

MasterChef takes top spot: Numeris


The show cooked up the most single-day viewers for Sept. 15 to 21.

MSN signs expanded content deal with AOL


The company, which brought its new homepage out of beta, will be receiving editorial content from AOL as part of the expanded partnership.

Mazda signs on with the Property Brothers


Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.

Premiere week: CTV kills with How to Get Away with Murder


The new show’s premiere brought in over two million viewers, with a new season of Grey’s coming in just under that number.

Kiip’s play to make video rewarding


CEO Brian Wong on how his company’s new ad unit aims to right the wrongs he is seeing on mobile video.

Elle Canada’s evolving cover strategy


The TC Media brand is giving readers behind-the-scenes access and letting them choose which Hilary Duff cover will appear on newsstands.

TC Media hires new GM and publisher out West

DigitalPeople MovesPrint

Tom Gierasimczuk has joined the company, working with its Vancouver Magazine and Western Living titles.

Chevy Dealers buy the most: Media Monitors


Auto brands dominated the top of the list in Toronto for the week of Sept. 15 to 21.