Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney


Sport Chek signs with the Raptors

Sponsorship

The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.



Fall TV: Who’s sticking around?

Television

CTV and Global each have three new shows going to full-season, City has two and CTV Two has one.



What’s the ROI on the Olympics?

DigitalMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



The Big Bang Theory brings in most viewers: Numeris

Television

Sheldon and the gang had the top single-night ratings of the week for Oct. 13 to 19.



O.B. looks to combat the ‘ick-factor’

DigitalOut Of Home

Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.



Meet the judges: Super Bowl Canadian Ad Challenge

Television

CTV and the CMA reveal the industry members who will be judging the contest for free air time during the football fiesta.



Esso buys most radio time: Media Monitors

Radio

The gas company purchased the most advertising in Toronto for the week of Oct. 20 to 26.



Can TV hang on to departing digital dollars?

DigitalMobileTelevision

How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.



Bruce Neve to helm CMDC

People Moves

The CEO of SMV Group says that the industry association will focus on online transparency and creating positive results for clients.



Zoom Media restructures sales force

Out Of HomePeople Moves

The OOH company has appointed new individual city sales leads following the departure of Patrick Cote.