Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

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Facebook adds to slideshow

The social media co is aiming to extend the reach of the unit by allowing advertisers to turn existing videos into a still-frame show.

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Jennifer Hollett joins Twitter Canada

The former journalist and politician is heading news and government at the social media company.

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Dynamic Outdoor enters Calgary market

The OOH co’s new launch expands its presence to cover Canada’s five major markets.

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Radio revenue down: StatsCan

The Atlantic provinces and Saskatchewan posted the strongest profit margin gains in 2015, according to the latest numbers.

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Twitter Canada nabs Laura Pearce

The company’s first country-level consumer-marketing lead will be working to grow its user base and engage current tweeters.

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World Cup of Hockey to hit Toronto streets

A fan festival and jersey ads are among the activations coming to next month’s tournament.

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Initiative Canada adds to senior client team

The agency has hired Noah Vardon as VP, client business partner.

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P&G’s Olympic spot wins with Canadian women: study

Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.

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Spotted! Beautifying the ordinary in Toronto

Urban Barn has partnered with the City of Toronto to bring art to traffic-signal boxes.

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Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

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Toronto Star boosts circulation: CCAB

Bolstered by jumps in sponsored/free copies, the Torstar title was one of the sole paid dailies to see gains for the three months between April and June.

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How A&W is reaching millennials

Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.

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SourceKnowledge launches cloud-based SaaS network

The tech company’s new product is aimed at brands that are bringing programmatic in-house.

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Twitter launches Promoted Stickers

Pepsi has signed on as the first partner for the new ad product.