Articles Tagged ‘Cineplex’

Photo: atomicjeep, Flickr Creative Commons

TimePlay expands to Cineplex theatres across Canada

The pre-movie app will move beyond screens in Toronto and Vancouver to locations around the country.

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Real Sports Bar adds TimePlay

The MLSE-owned restaurant is using the app to connect with customers and brands through executions like contests with Molson during the Super Bowl.

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Rogers brings speed challenge to Cineplex

The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.

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SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.

Photo: atomicjeep, Flickr Creative Commons

Cineplex posts record Q3 revenue, lower earnings

Advertising revenue for the quarter was up by 22.7% versus the third quarter of 2012, with automotive and retail posting the largest category increases.

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Cineplex second quarter earnings and revenue rise

Media revenues for the quarter were up more than 40%, with most ads coming from the automotive, electronics and communications categories.

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Cineplex to acquire EK3 Technologies

The company is looking to expand its digital indoor signage unit, Cineplex Digital Media, which currently has networks in sports stadiums and theatre lobbies.

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Spotted! Mazda puts moviegoers in the driver’s seat

The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.

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Axe launches out of this world promotion

The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.

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Scene targets mobile gamers with Kiip

The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.

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Virgin Radio 96 mixes media

In addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.

Money

Cineplex posts solid Q1 earnings on The Hunger Games attendance

Showing major Hollywood tentpoles like The Hunger Games and The Avengers on giant screens is fending off competition from home theatre systems, says Cineplex CEO Ellis Jacob.

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Cineplex Q4 earnings rise, despite falling theatre attendance

Media revenues jumped to a new high for the year, which saw the launch of interactive ads through TimePlay.

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Cineplex to install another 100 RealD 3D systems across its circuit

The Canadian exhibitor continues to digitize its circuit to offer 3D films and other digital attractions that command premium ticket prices.

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The Genie Awards launch campaign

The awards organization launches its largest-ever campaign to draw viewers to the show.