Articles Tagged ‘Ford’



WPP agencies launch Ford-specific shop

News

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.



Procter & Gamble leads 2013 ad spending: Nielsen

Research

From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.



MTV partners with Ford Fiesta for new online series

DigitalTelevision

The program, which relaunches the 2014 Ford Fiesta to its target, has Canadian musical artists travelling in the car and posting the journeys online.



Globe and Mail partners with Lincoln

DigitalPrint

The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.



Ford launches a doubleheader campaign

DigitalOut Of HomePrintRadioTelevision

The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.



Ford breaks into branded entertainment on NBC

Television

Reality show Great Escapes launches to promote the car-makers new Escape vehicle.



MAOY Bronze: Mindshare dives into digital bridging

Awards

Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.