Articles Tagged ‘Ford’

EcoSport

Ford delves into AR with a Snapchat tour

The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.

Ford

Ford, CTV take top spots: Media Monitors

Auto dealers remained the biggest category in both the Toronto and Montreal markets.

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Ford holds onto top spot: Media Monitors

CTV held onto the top ad buying spot in the Montreal market

Ford

Ford cruises to the top: Media Monitors

The auto dealer association took the top buying spot in Toronto while CTV took Montreal.

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Ford cruises to the top: Media Monitors

Dealer associations and local dealers were the most prolific category buyers in Toronto.

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MLSE’s digital branded content push

The sports organization is working with Ford to build a base of digital fans who will share its videos on social platforms.

Snapchat - Ford

Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.

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Ford Motors takes the top spot again: Media Monitors

The car company bought the most radio advertising in Toronto for the week of May 11 to 17.

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Ford buys the top: Media Monitors

Ford Motors bought the most radio advertising in Toronto for the week of May 4 to 10, according to the latest Media Monitors report.

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First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

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Procter & Gamble leads 2013 ad spending: Nielsen

From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.

MTVIN24

MTV partners with Ford Fiesta for new online series

The program, which relaunches the 2014 Ford Fiesta to its target, has Canadian musical artists travelling in the car and posting the journeys online.

Newspaper

Globe and Mail partners with Lincoln

The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.

DandS

Ford launches a doubleheader campaign

The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.