Articles Tagged ‘Ford’

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Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.

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Ford Motors takes the top spot again: Media Monitors

The car company bought the most radio advertising in Toronto for the week of May 11 to 17.

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Ford buys the top: Media Monitors

Ford Motors bought the most radio advertising in Toronto for the week of May 4 to 10, according to the latest Media Monitors report.

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First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

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Procter & Gamble leads 2013 ad spending: Nielsen

From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.

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MTV partners with Ford Fiesta for new online series

The program, which relaunches the 2014 Ford Fiesta to its target, has Canadian musical artists travelling in the car and posting the journeys online.

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Globe and Mail partners with Lincoln

The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.

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Ford launches a doubleheader campaign

The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.

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Ford breaks into branded entertainment on NBC

Reality show Great Escapes launches to promote the car-makers new Escape vehicle.