Articles Tagged ‘Global’



GroupM posts optimistic global forecast

Research

Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.



Shaw Media invests in four new digital projects

DigitalTelevision

The series will stream on GlobalTV.com and the digital platforms that are an extension of specialty channels History, HGTV and Food Network.



Global draws 1.3 million for Rookie Blue premiere

Television

The original series was one of the top scripted shows of the night despite airing out of simulcast with its US broadcaster.



NCIS gets the most viewers: BBM Canada

Television

The Tuesday night drama brought in the highest numbers for the week of April 14 to 20.



Global TV debuts Rookie Blue before ABC stateside

Television

In a first-ever non-simulcast for the cop drama, Global will bring 15th division back on May 19, before ABC airs the fifth season premiere on June 19.



Global’s Remedy gets Monday treatment

Television

The new medical drama hopes to find a sweet spot against comedy and serial killer dramas on rival nets.



Big Brother Canada returns March 5

Television

The Brick returns as a sponsor for the second season, though there are still some multi-platform sponsorship opportunities available.



Credit Unions of Ontario launch first-ever TV spots

DigitalSocialTelevision

The newly formed group has unveiled a 30-second spot targeting adults aged 30 to 49.



Showcase doubles down on Helix marketing

DigitalOut Of HomeTelevision

The four week national campaign uses everything from people in hazmat suits to videogame ads to promote the new sci-fi horror series.



Glee moves to City

Television

A Fox schedule change from Thursdays to Tuesdays has a ripple effect on Rogers and Shaw, as Global opts to stick with its NCIS simulcast on Tuesdays.