Articles Tagged ‘IPG Mediabrands’
UM wins GoodLife for digital media
The IPG Mediabrands agency takes over the account immediately.
UM adds VP of digital
Erica Kokiw has returned to Canada after five years in Australia.
UM wins Accenture
After nearly 30 years with MEC, the B2B consulting firm has selected the IPG shop and will focus on a data-led, mobile- and digital-first approach.
Peter Mears named global COO at Havas
He moves over from Initiative to take on the newly created role.
Pre-roll offers more value for advertisers than social video: study
While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.
Are YouTube’s new safeguards enough to clear up the controversy?
Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?
Initiative adds RBC client lead
Melanie Smith comes to the agency side following years working at Scotiabank.
AB InBev launches global review with eye on consolidation
The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.
IPG Mediabrands adds chief data and marketing tech officer
Arun Kumar moves to the global role from his most recent position as global president of Cadreon.
Former Initiative exec targets senior leadership gap with new launch
Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.
CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
Tangible results, not YouTube views, needed for content programs
The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
Mediabrands gets social with new division
Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
