Articles Tagged ‘IPG Mediabrands’

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Canadian campaigns missing the mark online: study

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

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How beacons can beckon buyers

PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.

HarveyCarroll

What does Harvey Carroll think of working in media?

The IPG Mediabrands Canadian CEO talks challenges, opportunities and why so many people still use fax machines, following his first six months on the media side of the business.

TraceyJohnson

Meet M2′s newest director

Tracey Johnson comes to the agency from her latest role at Starcom MediaVest Group.

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The analytics dilemma

A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.

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Banner ads linked with lower brand favourability: study

According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.

RyanUMCanada

Social media’s impact on how we tell stories: Cannes blog

The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.

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Canada strikes out in Media at Cannes

Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.

DarylMeir

M2 adds a new digital director

Meir Vatagsky is joining the team from his most recent role at Mindshare, while Daryl Heroux has been promoted to director of communications strategies at the agency.

ChrisLoll

IPG Mediabrands hires North American COO

Chris Loll joins the agency following 12 years with WPP.

WillPate

Digital favours the bold at the NewFronts: blog

Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.

AdamLuck

Initiative names new president

Adam Luck is joining the agency and leading Canadian operations.