Articles Tagged ‘IPG Mediabrands’


Is your content increasing web esteem?

Half of Canadians are happy when people comment on their shared posts, according to research from IPG Mediabrands.


Digging into shifts in radio sales

Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.


Blog: 2D storytelling is so 2014

Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.


Cannes 2015: Canadians hit the beach

Executives on what they’re looking forward to most in France next week, and the work they think will win Lions.


Data Dive: Millennial dads are optimistic and informed

According to new research from IPG Mediabrands, milliennial dads are more likely to research products online, but are often cynical about ads.


Blog: Moneyball for marketers

David Wright, analytics manager at IPG Mediabrands, on the oft-misunderstood world of econometrics and how it can optimize campaign planning.

handshake, people move

IPG Mediabrands shuffles C-suite

New CEO Henry Tajer has announced three executive moves aimed at setting change in motion across the network.


Upfronts 2015: Is bigger better?

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.

mom millennial mobile study

Data Dive: Millennial moms want to connect

New research from IPG Mediabrands shows the difference between millennial moms and non-parent millennials.


Data Dive: Does TV make you hungry?

New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.


Data Dive: Where is your target spending their media time?

New data from IPG Mediabrands breaks down the media habits of different age groups.


Data Dive: Do Canadians still ‘like’ Facebook?

IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.


New VPs added at UM

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.


Data Dive: How to target millennials

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.


Data Dive: The year’s most-tweeted events

How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.