Articles Tagged ‘IPG Mediabrands’
GroupM, IPG downgrade ad revenue growth estimates for 2016
Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.
Data Dive: Search is key for Black Friday and Cyber Monday
According to new research from IPG Mediabrands, search is the main source of consumer information for both days.
Peter Mears upped to global role at Initiative
The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.
How Sherman’s experts fit into IPG
CEOs of Media Experts and IPG Mediabrands on the deal around one of the last big independent media agencies in Canada.
Data Dive: Conservatives top TV spend
Over half of all election TV spots were attack ads, with the majority being the Conservatives denouncing Trudeau, according to an IPG Mediabrands report.
M2 adds to digital team
The agency has hired a new director and promoted two others in the division.
Programmatic’s $14 billion year
Global programmatic spend is expected to grow 49% from last year, and display is still outpacing video in Canada, according to a Magna Global report.
Darren Hardeman moves to M2
The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.
Data Dive: The building buzz around the Blue Jays
Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.
IPG Mediabrands partners to build Cadreon
The media co has announced a deal with programmatic marketing platform Rocket Fuel.
Data Dive: Pan Am Games get Canadians talking
According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.
Data Dive: Wait, what? Canadians like the Pan Am Games
Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.
Data Dive: How teens view your content online
Canadian teens are most likely to say they want to be famous online, according to research from UM.
Is your content increasing web esteem?
Half of Canadians are happy when people comment on their shared posts, according to research from IPG Mediabrands.
Digging into shifts in radio sales
Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.
