Articles Tagged ‘Mary Kreuk’

Retro TV

Fall TV: What’s new and next in ad opps

They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.

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Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems – see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

Joe Gottfried

CBC appoints new sales leader for sports

Joe Gottfried has left MLSE after five years of directing sales and global integrations.

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CBC reorganizes media solutions team

Mary Kreuk will lead the new team as executive director, multiplatform media sales and marketing.

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The CBC’s plan to integrate YouTubers

Execs from the pubcaster and Fullscreen on brand integrations, the need for more French creators and adding content to TV.

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Heather Gordon named to CBC digi sales team

The former Bell Media digital group manager has joined Mary Kreuk’s team at the pubcaster.

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CBC names new multiplatform director

Karen Eckert has joined the company as director of multiplatform media sales.

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CBC/Radio-Canada’s new sales ‘solution’

The pubcaster’s Revenue Group has become CBC and Radio-Canada Media Solutions, as the team formalizes consolidation plans across the country.

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Former Bell Media VP lands at CBC

Mary Kreuk has been hired as executive director of multiplatform media sales at the pubcaster.

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More changes at Bell Media

Mary Kreuk has departed as VP of brand partnerships while Rob Dilworth, head of research, will be leaving next month.

TheSocial

Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.