Articles Tagged ‘TSN’

sports

Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

shutterstock_110257877

Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn

CTV Two will begin airing Thursday night football games this fall.

jay and dan

ICYMI: Jay and Dan team with Tim’s, Rogers Media gets patriotic

Plus: Seagram Cider signs three-year deal with Boots and Hearts Country Music Festival and Bravo to premiere a drama spoofing daytime talk shows.

tragicallyHip2016

ICYMI: Bell Media kicks off French Open coverage; The CBC gets hip again

TSN will kick off the summer with 500 hours of tennis content, while CBC will do so with a re-broadcast of The Tragically Hip’s final show.

jay and dan

ICYMI: Jay and Dan are coming home, Makeful gets into the culinary game

In case you missed it: Anchorboys Jay Onrait and Dan O’Toole will return to TSN in September, Makeful is launching a new instructional cooking series and Twitter is adding more control for users.

Coor-Light-Games

Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

Copied from Playback - Copied from Media in Canada - shutterstock_110257877

Super Bowl ratings down 39% for Bell Media

The media co attributed the decline to the CRTC’s previous simsub ruling, and vows to continue to fight the decision.

Copied from strategy - cibcsmart

Which brands are investing on Canadian side of simsub divide?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

soccerShutterstock

MLS moves to TVA Sports in Quebec, renews with TSN

TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.

worldJuniorsFinal2017

World Juniors final shoots to top of ratings records

The game between Team Canada and Team USA reached levels not seen since the 2015 final against Team Russia.

hockeyShutterstock

Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

torontoFCSeattleSounders

MLS Cup closes record-breaking playoff season for TSN and RDS

Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.

GreyCupHenryBurris

Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

torontoFCDecember2016TSN

Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.